Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
The Fanatic, a new biweekly newsletter offering a curated selection of PW's coverage of graphic novels and pop culture, will launch this Wednesday. The Fanatic will run on the first and the third Wednesday of each month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-05 00:00:00 UTC ]
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In 2017, the small indie graphic novel house based in New York published a graphic novel about a down-and-out music producer that included a soundtrack. Since then, the publisher has released a series of graphic novels based on music and the bands that produce it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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Graphic novels, poetry and art history make up some of the Society of Authors’ Translation Prizes shortlists for 2019, with 31 translations from seven languages up for awards. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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Egmont has acquired the UK and Commonwealth rights to Ben Clanton’s Narwhal and Jelly series of graphic novels after a “hotly contested” multi-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2018-12-11 00:00:00 UTC ]
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At 10:30 a.m. daily, join us on the International Stage, Hall 5.1 (A128), for talks on the industry and subscriptions, publishing and politics, and augmented reality at its most practical. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Your Morning Break With Newsmakers hile at... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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New York Comic Con 2018, held October 4-7 at the Jacob Javits Convention Center and at nearby venues, attracted throngs of fans to a weekend of comics, graphic novels, and pop culture of all kinds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-08 00:00:00 UTC ]
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While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek
[ AdWeek | 2018-09-21 00:00:00 UTC ]
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Canadian children’s book publisher Kids Can Press will see two of its book properties transformed into television shows next fall: Ashley Spires’ graphic novels about Binky the Space Cat and a picture-book series by Geneviève Côté. By Porter Anderson, Editor-in-Chief | @porter_anderson... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-20 00:00:00 UTC ]
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The new imprint will focus on graphic novels about the experiences of people of color, and be overseen by black academic and comics artist John Jennings, cocreator of the 2017 'Kindred' graphic novel adaptation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-20 00:00:00 UTC ]
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The San Diego Comic-Con International, held July 19-22 at the San Diego Convention Center, is a showcase for global pop culture celebrating comics, graphic novels and manga as well as films, TV, animation and videogames. Publishers Weekly was there to capture images of the events, artists,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-26 00:00:00 UTC ]
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Among other announcements at San Diego Comic-Con, comics writer Gail Simone is joining Lion Forge, and Marvel is teaming with IDW to create comics and graphic novels for middle grade readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-20 00:00:00 UTC ]
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Combined North American sales of graphic novels and periodical comics declined about 6.5% to $1.01 billion in 2017, although graphic novel sales via the book trade were essentially flat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-17 00:00:00 UTC ]
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The creator of television's 'CSI' franchise and his wife create a new series of teen-told tales as graphic novels, Simon & Schuster distributing. And Sweden's still young Thunderful Publishing has a new acquisition in Rising Star Games. The post Industry Notes: Zuiker Press’ Issue-Based... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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Amazon's digital comics marketplace Comixology is releasing three new series in digital and POD print editions, and plans to announce an even larger list of graphic novels during San Diego Comic-Con in July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-04 00:00:00 UTC ]
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The publishing unit of the nonprofit U.S. Naval Institute in Annapolis will add graphic novels and nonfiction later this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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In a new series directed by Andy Coyle–with illustrator Luke Pearson as one of its executive producers–the five-book 'Hilda' series of graphic novels from Nobrow's Flying Eye Books is to premiere on Netflix in Septermber. The post UK Illustrator Luke Pearson’s Series ‘Hilda’ Beats a Path to... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-23 00:00:00 UTC ]
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Kuo-Yu Liang, founder of Diamond Book Distributors and a key figure in the growth of graphic novels, is leaving DBD after 15 years to join pop culture convention organizer ReedPop as its global director of business development. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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Scottish writer Claire McFall’s Ferryman trilogy is set to be turned into films and graphic novels by a US production studio. Continue reading at The Bookseller
[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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As well as writing, Philip Pullman has been outspoken on a number of issues affecting fellow authors over the years. Here, we take a look at some of his best quotes. Continue reading at The Bookseller
[ The Bookseller | 2017-10-18 00:00:00 UTC ]
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At a time when American comics and graphic novels have never been more popular, the way these works are purchased is being transformed by a new wave of consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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