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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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Hodder is the big winner at this year’s Peters Book of the Year award, taking home book of the year for both the junior fiction and teen fiction categories. A Room Full of Chocolate by Jane Elson and A Song For Ella Grey by David Almond, both published by Hodder, were announced as the Books of... Continue reading at 'The Bookseller'
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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