German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-19 00:00:00 UTC ]
Books were a major part of my life growing up, and still are. I remember having a recent conversation with someone about horses, where I happened to know a lot mainly because of a book series I had read as a young girl that followed a character who lived on a horse farm. The series was... Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 23:58:14 UTC ]
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The pandemic has thrown publishing and booksellers into crisis – and left customers struggling to obtain books when they most want them. But some in the industry sense an opportunity to drag it into the 21st centuryOn 18 March, Emma Corfield-Walters received the news that for the second year... Continue reading at The Guardian
[ The Guardian | 2020-05-10 08:00:20 UTC ]
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German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday
[ Digiday | 2016-09-19 00:00:00 UTC ]
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Booksellers Association calls in celebrity support for Books Are My Bag campaign after more than 500 closures since 2005The number of independent bookshops gracing British high streets has fallen below 1,000 – a third fewer than nine years ago, amid cut-throat competition from supermarkets,... Continue reading at The Guardian
[ The Guardian | 2014-02-21 00:00:00 UTC ]
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Retailers say sport could play a major part in the Christmas market, as publishers hasten to sign... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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If self-publishing is a major part of the future of the publishing business, then its most uncharted region, and the frontier of greatest possibility, is digital self-publishing, where authors can make their own names and sell infinite numbers of books with the help of a handful of increasingly... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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