Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
News tagged with: #secret library #famous writers #novelists

Other Publishing stories related to: 'Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?'

Are small independent publishers doing the work for big publishers?

While the giant firms sink huge sums into fleeting fads, the commitment and passion of the smaller imprints leave a larger impression in the long termIndependent publishers pick the books they loved and wished they published in 2015Here’s an observation: it sometimes feels as though smaller... Continue reading at The Guardian

[ The Guardian | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-formed thing #eimear mcbride #galley beggar #deborah levy #numerous occasions #bother chasing

Facebook Bends to Publishers, Tweaks Instant Articles Advertising

Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising policies #generate revenue

Johnston Press suffers slowdown in advertising across digital and print

Publisher sees digital advertising growth halve and print advertising worsen with employment and property ads in steep declineJohnston Press has seen digital advertising growth halve and print advertising worsen as employment and property ads suffered steep declines.The regional newspaper... Continue reading at The Guardian

[ The Guardian | 2015-11-19 00:00:00 UTC ]
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Racist, ​s​exist, ​r​ude​ and crude​: the worst of 20th century advertising – in pictures

Beyond Belief, a new book by Charles Saatchi, brings together the most shocking advertising campaigns of the last century. From racism and sexism to dodgy health claims, nothing was out of bounds for the real-life Mad MenBeyond Belief: Racist, Sexist, Rude, Crude and Dishonest, The Golden Age of... Continue reading at The Guardian

[ The Guardian | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charles saatchi #golden age #madison avenue

October Was Broadcast TV's Best Advertising Month Since January 2014

Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek

[ AdWeek | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #national television #great job #targeted audiences #digital side #content sites

Francis Bacon's entire works published in £1,000 title

The Estate of Francis Bacon is set to publish the entire oeuvre of the artist’s work for the first time, including 100 previously unpublished paintings, for £1,000 a copy.  Continue reading at The Bookseller

[ The Bookseller | 2015-11-17 00:00:00 UTC ]
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The new normal: How native advertising’s changed in a year

Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday

[ Digiday | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared #native advertising

The Guardian's Tim Gentry on Why the Digital Advertising Problem Needs a Unified Solution

It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held.   The ability to id ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers

Belarus bookshop braves the state to publish Nobel winner's work

Underground publisher says it is risking regulations to translate Svetlana Alexievich’s novels into her home languageBefore a group of Belarusian artists and intellectuals chose it as their headquarters, Minsk drinkers would line up outside the run-down building for cheap vodka on tap. These... Continue reading at The Guardian

[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wine bar #publishing works #svetlana alexievich #nobel prize

Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising

Scribner snaps up most of Stephen King's body (of work)

Scribner has scooped up the rights to most of Stephen King's works, in every format you can imagine, the publisher announced Monday. The deal includes many of King's horror classics, including "Christine," "IT," "The Dead Zone," "Cujo," "Misery," "The Tommyknockers," "Firestarter" and "Dolores... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #dead zone

Up For Debate: Can Content Really Save Advertising?

Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age

[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #day job

Digital Advertising’s Uncertain Future Focuses on Publishers

A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players.   Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #digital advertising #vice media

‘They’re telling us how the Web should work': The publisher view of Google’s AMP

While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday

[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big push #mobile screens #ad tech #entire site

Why the soft-sell approach to ad blocking doesn’t work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday

[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work appeared #soft-sell approach #growing problem #ad-supported publishers #publishers including

Why The Soft-Sell Approach to Ad Blocking Doesn't Work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software?   Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #soft-sell approach #growing problem #ad-supported publishers #publishers including

This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek

[ AdWeek | 2015-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #embracing mobile #advertising week #ad business #adweek magazine

LBF, Working with Bologna, Moves to March for 2017

The London Book Fair will move to March for 2017. LBF, which in recent years has been scheduled in April, made the switch in order to avoid overlapping with Bologna, which also usually happens in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Check It Out with Andrew Richard Albanese: How To Make the Orphan Works Problem Worse

The U.S. Copyright Office is soliciting public comments on a massive 234-page report and legislative proposal dealing with one of copyright’s central problems—orphan works. But with a week left in the comment period, librarians and archivists—groups that once supported orphan works... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright office #week left

Big Publishers to Online Advertisers: Trust Us (and No One Else)

Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #large part #study conducted