Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad skipping and ad blocking.Before custom content was called that, of course, it went by advertorial (what, nobody liked "edvertising"?) in the heyday of print media. A newspaper or magazine advertorial was, for many consumers, something to rush past as quickly as possible. The worst advertorials -- with their fugly design, off-brand typefaces and tone-deaf language -- practically screamed "Ignore me!" even if you didn't notice the intentionally tiny warning label (e.g., "Special Advertising Section"). Meanwhile, the broadcast equivalent of advertorial, the late-night infomercial, was the redoubt of elderly shut-ins and insomniacs of all ages.But that was then, and this is now. Though crummy advertorials (and infomercials) still exist, in the digital and social universe, more and more custom content is being built from the ground up to be truly compelling. "Brands have now discovered that together with the right partner they can create content that's just as engaging as some of the traditional media," says Andy Seibert, the former president of SmartMoney who now serves as chairman of the Content Council, the content marketing industry group, and whose day job is managing partner at custom... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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Schoolteacher and writer Jeffrey Boakye’s second book is a charismatic and entertaining attempt "to explore the central nervous system of racial semiotics". Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD
[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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Launched earlier this year, PW Content Studio is devoted to creating new experiences and offerings for the professional publishing community, including custom content and events. Murray has been with 'Publishers Weekly' for 25 years, most recently serving as v-p of sales and associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World
[ PC World | 2024-03-08 14:00:00 UTC ]
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If you’re looking to pick up a last minute gift for your book-loving friend, you’re in luck. Amazon’s selling the Kindle Scribe for $269.99, which is a savings of $70. Not only can you store all of your favorite books on this device, but you can also mark up documents, make handwritten... Continue reading at PC World
[ PC World | 2023-12-20 14:53:12 UTC ]
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The vandalism of an Indigo book store in Toronto illustrates the challenges that may come with both defining antisemitism, and when anti-Israel actions or sentiment cross the line from legitimate protest to hate. Continue reading at CBC
[ CBC | 2023-12-02 09:00:00 UTC ]
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Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
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Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian
[ The Guardian | 2023-11-25 16:00:53 UTC ]
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To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
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During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday
[ Digiday | 2023-11-17 05:01:00 UTC ]
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