This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
The Nevada court defeat means Lachlan Murdoch’s siblings could have a much greater say in the company’s future - with significant ramifications As the Black Summer bushfires ravaged Australia, coverage of the disaster in the News Corp publications sparked a rare public airing of the divisions... Continue reading at The Guardian
[ The Guardian | 2024-12-13 14:00:50 UTC ]
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Through reportage, memoir, and critique, authors deliver firsthand accounts of a planet in crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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"After the water receded and the clean up began, many writers began to process what they experienced through writing, while others couldn’t write at all." Continue reading at Book Riot
[ Book Riot | 2024-11-20 11:30:00 UTC ]
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Urano will publish two English-language books by bestselling Venezuelan author Nacarid Portal, Little, Brown takes a heartbreaking book that weaves a paleoclimatologist’s personal loss with climate change, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Lack of time, difficulties with scientific rigour, an uninterested public … television meteorologists open up about why they’re so quiet about the reasons for extreme conditionsWhy do TV and radio forecasts rarely contextualise extreme weather events in terms of the climate crisis? After all,... Continue reading at The Guardian
[ The Guardian | 2024-10-25 14:00:08 UTC ]
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I’ve been reading from outside of Phoenix, where there have been over 120 days of 100 degree temperatures as summer comes to a close. With Hurricane Helene devastating the Southeast and war spreading in the Middle East, the uncertainty about our collective futures—whether it is from climate... Continue reading at Electric Literature
[ Electric Literature | 2024-10-11 11:05:00 UTC ]
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Whether it’s heat waves, wildfires, or floods, news of weather events intensified by climate change is hard to miss. And the publishing industry has been paying attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Whether it’s heat waves, wildfires, or floods, news of weather events intensified by climate change is hard to miss. And the publishing industry has been paying attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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This Earth Day, settle into "A Fire So Wild," Sarah Ruiz-Grossman's debut novel about the societal impacts of climate change. Continue reading at HuffPost
[ HuffPost | 2024-04-05 09:45:24 UTC ]
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Encompassing a wide range of genres from historical fiction to fantasy to poetry to investigative journalism to memoir, this exciting abundance of books published in 2023 by emerging and acclaimed Native writers speak to the rich diversity of the Indigenous experience. From meditations on the... Continue reading at Electric Literature
[ Electric Literature | 2023-10-09 11:00:00 UTC ]
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The influence of News Corp is overstated – and politicians need to revamp their tactics and schmoozing accordingly‘What are you going to do about the Sun?” It was the first question Neil Kinnock asked, when a bunch of eager young political advisers setting up a now long-forgotten campaign for... Continue reading at The Guardian
[ The Guardian | 2023-09-24 07:32:16 UTC ]
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Forthcoming titles from religion and spirituality publishers aim to get families talking about right-to-life messaging, sex trafficking, climate change, houselessness, gender roles, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Spiritual perspectives on climate change, sustainable living, and food insecurity are drawing attention from religion publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Spiritual perspectives on climate change, sustainable living, and food insecurity are drawing attention from religion publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Publishing is facing its severest set of challenges in a generation, experts noted at this year's AAP annual meeting: book bans, the lack of diversity, climate change, and “unrelenting” challenges to copyright. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
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Professional seaweed harvester and marine biologist Amanda Swinimer has published a children’s book highlighting how important seaweed is for nutrition and for protecting the planet against climate change. Continue reading at CBC
[ CBC | 2023-05-05 04:24:48 UTC ]
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The central thesis of Andreas Malm’s manifesto How to Blow Up a Pipeline: Learning to Fight in a World on Fire is that peaceful protests have proven themselves ineffective in stopping the widespread annihilation of the earth and its inhabitants by climate change. The book, published by Verso... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-07 08:53:26 UTC ]
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Netflix is adding two more releases to its excellent library of games. The streaming giant announced Monday it recently secured exclusive mobile rights to Dust & Neon and Highwater, two upcoming titles from indie publisher Rogue Games. Of the two, the former will arrive first when it hits... Continue reading at Engadget
[ Engadget | 2023-02-06 18:00:28 UTC ]
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Sixty years ago, the United States and the Soviet Union led the world in climate change science then spent decades ignoring or denying the science they had pioneered, two books show. Continue reading at The Washington Post
[ The Washington Post | 2022-05-27 16:18:47 UTC ]
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Kim Stanley Robinson, one of the most acclaimed living science fiction writers, is done with deep space narratives. His focus now is on solving real problems — like climate change. Continue reading at The New York Times
[ The New York Times | 2022-05-11 09:00:20 UTC ]
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