This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post
[ The Washington Post | 2019-09-08 19:44:11 UTC ]
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Australia has become a dangerously complacent country, dancing to the reactionary tune of the Murdoch pressAustralia has become the complacent country. Complacent about its future economic competitiveness. Complacent about climate change. Complacent about how to navigate our future in the region... Continue reading at The Guardian
[ The Guardian | 2019-09-06 20:00:48 UTC ]
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Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
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Suketu Mehta says migrants have a right to come to the richer nations that have ruined their homelands. Continue reading at The Washington Post
[ The Washington Post | 2019-06-21 12:00:00 UTC ]
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PRH imprint Hamish Hamilton will publish Jonathan Safran Foer’s "urgent and compelling work" of non-fiction We Are The Weather: Saving The Planet Begins At Breakfast later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-06-08 12:53:45 UTC ]
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Thousands of tufted puffins in the Bering Sea are dead partly because of starvation and stress brought on by changing climate conditions, researchers say. Continue reading at CBC
[ CBC | 2019-05-30 17:00:00 UTC ]
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Bloomsbury imprint Sigma has snapped up Dr Alice Bell's book on the history of climate change. Continue reading at The Bookseller
[ The Bookseller | 2019-05-20 17:01:46 UTC ]
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Political temperatures rise and vicious storms pound the coast in Belle Boggs' witty debut, set in Obama's America. Continue reading at The Huffington Post
[ The Huffington Post | 2019-04-30 22:02:59 UTC ]
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Rigoberto González’s recent book of poetry, "The Book of Ruin," has a dark core. “It’s an apocalyptic narrative,” González tells The Times in a video interview. “I’m imagining the end of the world: climate change, all of the different damage that we’ve done to this world. I’m exploring the ways... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
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The Indigo Press has acquired a book by Netherlands-based academic Paul Behrens, labelled "A Sapiens for the environment", as hundreds of thousands of students protest about climate change. Continue reading at The Bookseller
[ The Bookseller | 2019-03-16 00:00:00 UTC ]
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The Week in Libraries, May 18, 2018: Among this week's headlines, the Senate votes to save net neutrality; How climate change is threatening libraries; Education Week looks at the ranks of our school librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-18 00:00:00 UTC ]
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Welcome to the books newsletter! I’m Carolyn Kellogg, L.A. Times books editor, and this is what’s going on in books this week. THE BIG STORY William T. Vollmann writes big, ambitious journalism — books about poverty, violence, the history of North America — and now, climate change. “Carbon... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-12 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can now get an audio version of this briefing on your Alexa device. Click here, or search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: The Koch... Continue reading at Advertising Age
[ Advertising Age | 2017-11-16 00:00:00 UTC ]
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Lots of people worry about climate change, but as David Wallace-Wells shows in his recent New York magazine piece, the future is almost certainly worse than you imagine. Drawing on a wide range of experts, he tracks how climate change could alter every aspect of planetary existence. Ocean... Continue reading at Slate
[ Slate | 2017-07-26 00:00:00 UTC ]
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Former New York City Mayor Michael Bloomberg is coauthor of 'Climate of Hope,' a solution-oriented book about what individuals and governments can and should be doing about climate change. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-05-19 00:00:00 UTC ]
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Scholarly publisher De Gruyter and a number of university presses, are involved in a joint initiative to offer free content on topical issues such as immigration, ethics, climate change and Islamic studies. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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What would it look like if America went to war with itself over oil, against a backdrop of devastation from the effects of climate change? The dystopian “American War,” a debut novel by journalist Omar El Akkad, makes such catastrophic “what if?” scenarios personal via an intimate portrait of a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-31 00:00:00 UTC ]
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According to most industry analysts, 2017 will be the first year that brand advertisers and marketers in the U.S. will spend more money on digital advertising than on television advertising. This goes hand in hand with the assumption -- held by many until recently -- that digital marketing is... Continue reading at Advertising Age
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech, AI, and print-era publishing aesthetics. With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech,... Continue reading at Fast Company
[ Fast Company | 2017-02-08 00:00:00 UTC ]
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