This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
News tagged with:
#gay rights
#climate change
#revealed today
#social sharing
#traditional media
We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve rounded
#story collections
#holiday season
Penguin Random House CEO Markus Dohle took the stage on Tuesday morning at the Sharjah International Book Fair and said he is "super disappointed" with the court ruling blocking PRH's proposed acquisition of S&S, calling the decision "utterly wrong." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#tuesday morning
#proposed acquisition
#penguin random house
Missouri Secretary of State Jay Ashcroft last week announced a new proposed rule he says will protect minors in the state’s libraries, but librarians and freedom to read advocates say the unwieldy new rule is a "First Amendment minefield." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#week announced
#read advocates
Book piracy in France has taken a hit, with court action led by the SNE and 12 publishing companies against 'Z-Library.' The post French Publishers Cheer a Court’s Order to Block a Book Piracy Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-19 20:26:31 UTC ]
More news stories like this | News stories tagged with:
#publishing companies
#book piracy
Final sales numbers for 2021 from the Association of American Publishers show a 12.3% increase in industry sales, with total sales hitting $29.33 billion, up from $26.1 billion in 2020. Easing of the pandemic in 2021 had a significant impact on industry results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#$3 billion
#3% increase
#industry sales
#significant impact
Titles for many tastes: a posthumous memoir by Michael K. Williams, a new recording of an 18th-century romance and a sweeping African novel Continue reading at The Washington Post
[ The Washington Post | 2022-09-10 11:00:03 UTC ]
More news stories like this | News stories tagged with:
#posthumous memoir
#memoir
The best YA book deals of the day, sponsored by Nothing More to Tell by Karen M. McManus.`Nothing More to Tell by Karen M.... Continue reading at Book Riot
[ Book Riot | 2022-09-03 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#ya book
Mining the moon might sound like a concept that belongs in a science fiction novel, but it's likely to be a part of reality in the not-so-distant future. That's made it a hot topic of discussion among space lawyers — yes, there are space lawyers... Continue reading at CBC
[ CBC | 2022-09-01 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#hot topic
#science fiction
In The Association of American Publishers and Authors Guild had filed an amicus brief in the case, which sought to limit sales of two books. The post Virginia Judge Rules Against Book-Banning Attempt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-30 22:31:10 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#authors guild
We look back on our coverage of the first American Booksellers’ Association convention, held July 24, 1901, in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#american booksellers
#association convention
We look back on our coverage of the first American Booksellers’ Association convention, held July 24, 1901, in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#american booksellers
#association convention
Rosie Perez narrates Ronnie Spector’s new memoir. Also, the latest from Patrick Radden Keefe and Dan Fesperman Continue reading at The Washington Post
[ The Washington Post | 2022-07-29 11:00:19 UTC ]
More news stories like this | News stories tagged with:
#summer playlist
In the wake of the Supreme Court’s June 24 ruling on abortion, Macmillan Audio is publishing an audiobook edition of three key cases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#supreme court
#macmillan audio
#audiobook edition
#macmillan
#audiobook
The holiday getaway takes a suspenseful turn in a trio of books, by Megan Miranda, Allie Reynolds and Alice Feeney Continue reading at The Washington Post
[ The Washington Post | 2022-07-09 11:00:05 UTC ]
More news stories like this | News stories tagged with:
#mystery novels
#allie reynolds
#alice feeney
“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times
[ The New York Times | 2022-06-23 09:00:21 UTC ]
More news stories like this | News stories tagged with:
#big rule
#reading time
“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times
[ The New York Times | 2022-06-23 09:00:21 UTC ]
More news stories like this | News stories tagged with:
#big rule
#reading time
Viking Press took out a two-page ad in 'PW' in 1939 to keep sales rolling for John Steinbeck’s 'The Grapes of Wrath'. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#two-page ad
#john steinbeck
Here are some of the most popular YA fantasy novels you can grab now for under $5! Continue reading at Book Riot
[ Book Riot | 2022-06-08 14:20:51 UTC ]
More news stories like this | News stories tagged with:
#ebooks
The books we love coming out this week include new titles by Charles McGrath, Ru Freeman, and Katharine Schellman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#charles mcgrath
This month’s picks: ‘Mecca,' by Susan Straight, ‘Funny Farm,’ by Laurie Zaleski and SJ Bennett’s ‘All the Queen’s Men’ Continue reading at The Washington Post
[ The Washington Post | 2022-04-25 11:00:29 UTC ]
More news stories like this | News stories tagged with:
#susan straight
#funny farm
#laurie zaleski