3 Wondertacular Rules for Going Viral From The Most Viral Site on the Web

This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'

[ Fast Company | 2013-07-01 00:00:00 UTC ]

Other news stories related to: "3 Wondertacular Rules for Going Viral From The Most Viral Site on the Web"


Chan, Cook and Sirdeshpande shortlisted for Blue Peter Book Awards

Children's books by Maisie Chan, Lan Cook and Rashmi Sirdeshpande are on the shortlist for the Blue Peter Book Awards 2022, in a line-up that focuses on climate change, diversity and spotting misinformation.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 04:37:39 UTC ]
More news stories like this


RE:WIRED 2021: Neal Stephenson on Building and Fixing Worlds

The science fiction author spoke with WIRED senior correspondent Adam Rogers about climate change and big solutions. Continue reading at Wired

[ Wired | 2021-11-10 20:46:00 UTC ]
More news stories like this


How a public library helped my family cope with the effects of climate change

With the ongoing climate crisis, public libraries are a temporary refuge from extreme temperatures for low-income families like my own, writes Carol Eugene Park. Continue reading at CBC

[ CBC | 2021-11-07 15:00:00 UTC ]
More news stories like this


‘The real Rupert’: News Corp global chief says idea that Murdoch influences elections is a ‘myth’

Robert Thomson says media empire’s newspapers have a common ‘philosophy’ and denies they have performed a backflip on climate change in AustraliaGet our free news app;get our morning email briefingThe idea that Rupert Murdoch influences Australian elections is a “myth” and far removed from the... Continue reading at The Guardian

[ The Guardian | 2021-10-22 04:46:20 UTC ]
More news stories like this


The Greta effect

Those who market and publicise books on climate change for children can make a vast difference by keeping messaging positive—and by collaborating. Continue reading at The Bookseller

[ The Bookseller | 2021-10-15 06:57:16 UTC ]
More news stories like this


Sequoia Nagamatsu | 'Speculative fiction can open a dialogue'

Sequoia Nagamatsu’s bold first novel imagines how future humans might grapple with the fallout from climate change Continue reading at The Bookseller

[ The Bookseller | 2021-10-15 04:56:32 UTC ]
More news stories like this


Silverback duo give climate activists a shot in the arm

The co-creators of the book of the Earthshot Prize talk about striking the right tone in order to encourage individual action on climate change. Continue reading at The Bookseller

[ The Bookseller | 2021-10-14 17:53:00 UTC ]
More news stories like this


News Corp Australia won’t muzzle commentators as it ramps up climate coverage

Newspapers to cover ‘all views’ and ‘not just the popular ones’, indicating the Murdoch empire may continue its pattern of climate science denialGet our free news app; get our morning email briefingNews Corp Australia has confirmed it will ramp up its company-wide coverage of climate change next... Continue reading at The Guardian

[ The Guardian | 2021-09-10 20:00:05 UTC ]
More news stories like this


Hannah Gold | 'You can’t change the world, but you can try to influence your little corner'

"If you can give children hope and empowerment, it makes them much more inclined to do something,” says Hannah Gold. “Frightening children about climate change just makes them paralysed with fear.” Gold is speaking to me over video call from her home in Lincolnshire about her début children’s... Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 19:32:48 UTC ]
More news stories like this


Three Short Works of Literature That Can Inspire You to Fight Climate Change

Libia Brenda, Hannah Onoguwe, and Vandana Singh recommend two short stories and a poem that can help you think differently about climate change. Continue reading at Slate

[ Slate | 2021-08-27 13:00:00 UTC ]
More news stories like this


Flint scoops two climate change titles in time for COP26 summit

Flint Books, an imprint of The History Press, has acquired two "urgent and instructive" titles on sustainability and climate change to publish in time for the COP26 summit in October.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-18 22:17:00 UTC ]
More news stories like this


FT/McKinsey Business Book of the Year longlist revealed

The 15-strong longlist for the £30,000 Financial Times & McKinsey Business Book of the Year has been announced, featuring a line-up where workplace culture, climate change and the pandemic loom large. Continue reading at The Bookseller

[ The Bookseller | 2021-08-15 18:06:07 UTC ]
More news stories like this


Do Books to publish climate change book by Omond

Do Books will publish a book on climate change by non-binary eco-activist Tamsin Omond, who is also standing for election as a co-leader of the Green Party.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-14 21:18:03 UTC ]
More news stories like this


Mirror Books to publish ITV meteorologist Tobin's guide to climate change

Mirror Books will publish a guide to reducing your carbon footprint from ITV meteorologist and climate change expert Laura Tobin.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-12 18:03:38 UTC ]
More news stories like this


Mya-Rose Craig | 'If you care and want to change the world, you can go out and do it'

Mya-Rose Craig is a Bristol-based ornithologist who has been blogging about birds as Birdgirl since she was 11. She first gained fame after being featured on the 2010 BBC Four documentary “Twitchers: A Very British Obsession”, and has appeared on “Springwatch”, “Countryfile” and “The One... Continue reading at The Bookseller

[ The Bookseller | 2021-05-28 04:43:18 UTC ]
More news stories like this


How a visit to Iceland inspired a futurist novel of climate change and hope

Australian author Charlotte McConaghy brings 'Migrations' to the L.A. Times Book Club Feb. 24. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-02-17 16:00:28 UTC ]
More news stories like this


The 14 most important books for designers to read right now

Experts from IDEO, Adobe, SVA, HOK, Designer Fund, and more share book recommendations for designers who want to expand their horizons in 2021 and beyond. Designers in 2021 face some of the biggest challenges of their careers as they help rebuild a society torn asunder by COVID-19, economic... Continue reading at Fast Company

[ Fast Company | 2021-01-22 06:00:37 UTC ]
More news stories like this


She once found comfort in open spaces. Now it’s harder than ever.

Traveling around the world, Gretel Ehrlich notes the ruinous effects of climate change. Continue reading at The Washington Post

[ The Washington Post | 2021-01-08 13:00:00 UTC ]
More news stories like this


What does climate change look like? Twelve photographers force us to confront reality.

“Human Nature” brings together the work of photographers documenting the earth’s altered landscape. It’s not all bad news. Continue reading at The Washington Post

[ The Washington Post | 2021-01-05 13:00:00 UTC ]
More news stories like this


The best journalism of 2020: Covering the pandemic

A year has passed since the novel coronavirus first emerged. Even with mass inoculation efforts underway, it continues to rage on, with little sign of abating.  Throughout this year, we’ve relied on journalism to make sense of it all—especially as the virus’s spread frequently outpaced our... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-12-15 13:02:41 UTC ]
More news stories like this