This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Out this week are three memoirs that tell the full, unvarnished truth about breaking up with alcohol, defecting from right-wing conservatism, and living with a traumatic brain injury. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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Colleen Hoover, who reigned supreme in 2022, also had a stellar 2023, and was joined by Rebecca Yarros in dominating the charts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-08 05:00:00 UTC ]
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Sandra Glahn, the author of ‘Nobody’s Mother,’ brings two more titles to IVP Academic; a true story inspires a picture book headed to Behrman House; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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Southern California Independent Bookstore Bestsellers list for Sunday, December 3 Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-29 14:00:57 UTC ]
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If you use Goodreads at all, you’ve likely noticed that the platform allows you to “rate” your “reads” using “stars” (those are scare quotes). If you use Goodreads regularly, you probably know that the ratings system is, in a word, fucked. Why does literally every Colleen Hoover book have over... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-21 17:28:32 UTC ]
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Netflix’s new prestige sci-fi show is delayed until March 22, 2024. 3 Body Problem was originally scheduled to debut in 2023, before being pushed back to January 2024, and now March. Just as the initial delay was accompanied by a teaser trailer, so too is this one: 3... Continue reading at Engadget
[ Engadget | 2023-11-11 00:44:30 UTC ]
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These three new romances—spanning the Scottish Highlands, Victorian England, and outer space—deliver fresh takes on the enemies-to-lovers trope that are sure to dazzle fans of sparring hearts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Don't know too much about money or how it's used? Want to learn? These new are books for you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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Among the week's headlines: the Alabama Public Library Service suggests moving on from the ALA's Library Bill of Rights; an Arkansas librarian recently fired for defending the freedom to read has no regrets (and a lawyer); lawmakers in Massachusetts consider a new library e-book bill; and Barack... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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"I gagged when it was revealed who Justin Timberlake was throwing on a blaccent for." Continue reading at HuffPost
[ HuffPost | 2023-10-28 12:00:26 UTC ]
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Michelle Williams' impression of Justin Timberlake as she narrates Britney Spears' memoir is going viral as 'the greatest clip of audio since Watergate.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-25 01:06:01 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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Get a backstage pass to the lives of Madonna, Tupac, and George Harrison in these biographies, which hit bookstore shelves this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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These new debuts—an exploration of power and technology, an odyssey through an imagined metropolis, and a clever murder mystery—announce the arrival of three fiction writers to watch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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Ever wonder how a dictionary, a NASA telescope, or a handcrafted wooden globe gets made? These new books will tell you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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In a new memoir about her sudden rise, Cooper, who came to prominence lip-syncing Donald Trump, faces the personal and professional costs of going viral. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-02 10:00:13 UTC ]
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Writing literary fiction is a freeing thing—there are no rules, there is just a story waiting to be told. When I started writing my first novel, The Theory of Flight, I knew that I wanted it be a character-driven story that explored difficult social and political terrain in order to reveal... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-27 08:45:38 UTC ]
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Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian
[ The Guardian | 2023-09-11 17:08:53 UTC ]
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Ingram Content Group brings together another of its print-on-demand installations with its book-distribution network hub in Pennsylvania. The post Ingram Adds POD Capability to Its Chambersburg Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-28 21:27:44 UTC ]
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A second day of arguments was heard in federal court in Austin over a motion by a consortium of booksellers and book business organizations to block HB 900, Texas's controversial new book rating law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-28 04:00:00 UTC ]
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