This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
Prince Charles has written a book on climate change as part of a new Ladybird Expert series, set to be published later this month. His Royal Highness The Prince of Wales has written The Ladybird Expert Book on Climate Change, outlining its challenges and possible solutions, along with former... Continue reading at The Bookseller
[ The Bookseller | 2017-01-16 00:00:00 UTC ]
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How do writers and publishers handle charged topics like climate change? Environmentalist Jamie Clarke makes a case for including more perspectives, both for the sake of book sales and the planet. The post Can Better Writing Make Climate Change Less Polarizing? appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-20 00:00:00 UTC ]
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Retail sales are holding up after the UK’s decision to Brexit, figures have revealed today. Continue reading at The Bookseller
[ The Bookseller | 2016-08-10 00:00:00 UTC ]
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They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at The Guardian
[ The Guardian | 2016-04-09 00:00:00 UTC ]
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Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives a brief tour of the White House backyard and tells listeners that a fox and a hawk regularly roam the... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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Illustrators are now listed on the CILIP Carnegie 2016 nominations list, revealed today, following last year’s complaint from author/illustrator Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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At today's event in New York, Microsoft put on an impressive show. We were -- ironically -- expecting some surprises, and the announcement of the Surface Book meant we weren't disappointed; this is, after all, "the ultimate laptop". The looks are striking. The specs are impressive. The price tag... Continue reading at Betanews
[ Betanews | 2015-10-07 00:00:00 UTC ]
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Elton John, the singer-songwriter known for his advocacy for gay rights, has strongly criticized Mayor Luigi Brugnaro of Venice, Italy, for banning 49 LGBT-themed children's books from the city's schools. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-17 00:00:00 UTC ]
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Julie Pickford has written a diary novel, but it will focus on her life in 1976, rather than her time working with ex-BBC chat-show hostFirst it was Kay Burley, then former TV producer and Channel 4 and Sky exec Jacquie Lawrence publishing a novel, now Monkey hears another telly type has taken... Continue reading at The Guardian
[ The Guardian | 2015-06-12 00:00:00 UTC ]
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Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday
[ Digiday | 2015-05-21 00:00:00 UTC ]
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For Earth Day, here are 14 environmentally-conscious comics that cover topics from climate change to pollution, deforestation, rising sea levels, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age
[ Advertising Age | 2015-03-28 00:00:00 UTC ]
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Writer Bridget Minamore, whose interests cover "hip-hop, climate change, feminism and football", has been chosen by the Hospital Club's new charitable foundation as part of its Emerging Creatives programme. The private members' club for the creative professions has marked its 10th anniversary... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Last week, the Texas State Board of Education held its final public hearing on new social studies textbooks being adopted for use in the state’s schools over the next decade. Despite being deep in the heart of Texas, some right-wing activists testifying at the hearing appeared to believe we were... Continue reading at Slate
[ Slate | 2014-11-26 00:00:00 UTC ]
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What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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People keep asking me about Al Gore. I wrote a book, Windfall, about who will profit from climate change. On book tour and in advance of the latest bleak report from the Intergovernmental Panel on Climate Change, I've been traveling around the country talking about our warmer future. I can't... Continue reading at Slate
[ Slate | 2014-04-08 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser... Continue reading at Fast Company
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company
[ Fast Company | 2013-05-13 00:00:00 UTC ]
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