This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
News tagged with:
#gay rights
#climate change
#revealed today
#social sharing
#traditional media
Any images that are produced by giving a text prompt to current generative AI models, such as Midjourney or Stable Diffusion, cannot be copyrighted in the US. That's according to the US Copyright Office (USCO), which has equated such prompts to a buyer giving directions to a commissioned artist.... Continue reading at Engadget
[ Engadget | 2023-03-16 17:42:43 UTC ]
More news stories like this | News stories tagged with:
#stable diffusion
#door open
#ai-generated elements
#case-by-case inquiry
#panel discussions
#copyright law
#graphic novel
Among the headlines this week: a look at libraries some three years after the Covid-19 pandemic began; how the right wing culture war playing out in many communities has led to some librarians living in fear; the St. Paul Public Library's 'Read Brave' program enters its 10th year; and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#10th year
#e-book
#libraries
The return, after an agreement that brought a raise in pay for the lowest earners at the publisher, represented a victory to many of the more than 250 workers involved. Continue reading at The New York Times
[ The New York Times | 2023-02-21 19:43:29 UTC ]
More news stories like this | News stories tagged with:
#harpercollins
The Supreme Court could soon redefine the rules of the internet as we know it. This week, the court will hear two cases, Gonzalez v. Google and Twitter v. Taamneh, that give it an opportunity to drastically change the rules of speech online.Both cases deal with how online platforms have handled... Continue reading at Engadget
[ Engadget | 2023-02-20 15:00:18 UTC ]
More news stories like this | News stories tagged with:
#worth noting
#recently wrote
#national conversation
#digital content
Striking union members at HarperCollins have approved a tentative agreement reached last week and will return to work Tuesday, ending a walkout that lasted more than three months and became the center of an ongoing debate about salaries in the industry Continue reading at ABC News
[ ABC News | 2023-02-16 23:12:16 UTC ]
More news stories like this | News stories tagged with:
#work tuesday
#ongoing debate
#harpercollins
Striking union members at HarperCollins have approved a tentative agreement reached last week and will return to work Tuesday, ending a walkout that lasted more than three months and became the center of an ongoing debate about salaries in the industry Continue reading at ABC News
[ ABC News | 2023-02-16 23:11:22 UTC ]
More news stories like this | News stories tagged with:
#work tuesday
#ongoing debate
#harpercollins
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with:
#football season
#digital content
A debut novel from Kira Yarmysh, a longtime critic of Vladimir Putin, offers an intimate look at political imprisonment. Continue reading at The New York Times
[ The New York Times | 2023-02-06 10:00:09 UTC ]
More news stories like this | News stories tagged with:
#book review
#vladimir putin
#debut novel
“Why I’m still on strike.” Olivia McGiff’s portraits from the HarperCollins picket line. | Lit Hub “Writers are read for how they write, not what they write about.” Henry Louis Gates Jr. on what makes a “classic” African American text. | Lit Hub Criticism How Jane Fonda somehow combined dance... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-04 11:30:51 UTC ]
More news stories like this | News stories tagged with:
#lit hubcriticism
#progressive politics
#harpercollins
The ALA's first in-person LibLearnX is in the books; book bans (and Florida) stay in the news; and the Urban Library Council releases a white paper addressing food insecurity in our communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#in-person liblearnx
#book bans
'Spare,' the memoir by Prince Harry, sold nearly 630,000 print copies in its first week on sale at outlets that report to NPD BookScan. Even with that huge debut, total sales rose only 1.4% last week over the week ended January 15, 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#prince harry
#memoir
An independent book shop in Wiltshire, England has become an internet hit after its creative window display of the Duke of Sussex's memoir. Continue reading at HuffPost
[ HuffPost | 2023-01-10 19:17:34 UTC ]
More news stories like this | News stories tagged with:
#prince harry
#bookstore
One of the least expected announcements at The Game Award creator Mike Mignola and Dark Horse helped pen the story, and the cel-shaded look is more than a little reminiscent of what you saw on paper. b of Wyrd, a roguelite (read: purposefully brutal and repetitive) brawler that revolves around... Continue reading at Engadget
[ Engadget | 2022-12-09 01:42:13 UTC ]
More news stories like this | News stories tagged with:
#xbox series
#release date
#comic book
Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola's new entertainment platform, "Real Magic Presents," which will see the brand... Continue reading at AdWeek
[ AdWeek | 2022-12-08 14:42:08 UTC ]
More news stories like this | News stories tagged with:
#prime video
#tells stories
#anthology
The victory of Kim de l’Horizon, a nonbinary writer, in a top literary prize stirred a debate about how the German language can accommodate people who don’t identify as male or female. Continue reading at The New York Times
[ The New York Times | 2022-11-30 11:35:52 UTC ]
More news stories like this | News stories tagged with:
#kim de
#german language
#literary prize
Two Russian nationals behind the site were charged with criminal copyright infringement, wire fraud, and money laundering. On November 3, the massive pirated e-book database Z-Library disappeared from the internet, with its domains leading to a cryptic message that the website had been seized... Continue reading at Fast Company
[ Fast Company | 2022-11-17 13:20:00 UTC ]
More news stories like this | News stories tagged with:
#russian nationals
#wire fraud
#money laundering
#law enforcement
#e-book
Megachurch pastor and bestselling author David Jeremiah takes #1 on PW’s Religion Nonfiction Bestsellers List with his newest title, ‘The World of the End.’ In Religion Fiction, Amir Tsarfati tops with ‘By Way of Deception,’ based on real events inspired by Israel's national intelligence agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#megachurch pastor
#newest title
#religion fiction
#bestselling author
Here’s what’s been going on with the site—plus some alternatives for accessing free e-books. Many a desperate college student has turned to Z-Library, a site for pirated e-books, as an alternative to expensive textbooks. But on Friday, the site suddenly went dark, sending students who relied on... Continue reading at Fast Company
[ Fast Company | 2022-11-04 18:00:00 UTC ]
More news stories like this | News stories tagged with:
#pirated e-books
#e-book
We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve rounded
#story collections
#holiday season
Penguin Random House CEO Markus Dohle took the stage on Tuesday morning at the Sharjah International Book Fair and said he is "super disappointed" with the court ruling blocking PRH's proposed acquisition of S&S, calling the decision "utterly wrong." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#tuesday morning
#proposed acquisition
#penguin random house