According to most industry analysts, 2017 will be the first year that brand advertisers and marketers in the U.S. will spend more money on digital advertising than on television advertising. This goes hand in hand with the assumption -- held by many until recently -- that digital marketing is more efficient and ultimately more verifiable than traditional media.However, in the first two months of 2017, several leading marketers have publicly called for digital publishers to be more accountable for the ads they are delivering and the audiences they are selling against. Specifically, there has been a call for publishers to implement safeguards, independent verification and a minimum standard for viewability. There has also been a call for independent verification, so that publishers are not "grading their own homework." Finally, and most importantly, there has been a call to show value to advertisers across platforms, rather than attributing all of the value of an ad to the final click.Several of the largest digital publishers have responded by agreeing to Media Rating Council audits of their self-generated published metrics. But the resulting back and forth between publishers and advertisers is headed in the wrong direction for four key reasons. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
Ah, 35, that mystical line between emerging writers and… old ones. Though I move ever further in the wrong direction from said line I am nonetheless happy to celebrate this latest crop of “young” writers, announced today by the National Book Foundation, as they contemplate the imminence of their... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-19 14:46:03 UTC ]
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According to most industry analysts, 2017 will be the first year that brand advertisers and marketers in the U.S. will spend more money on digital advertising than on television advertising. This goes hand in hand with the assumption -- held by many until recently -- that digital marketing is... Continue reading at Advertising Age
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech, AI, and print-era publishing aesthetics. With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech,... Continue reading at Fast Company
[ Fast Company | 2017-02-08 00:00:00 UTC ]
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They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at The Guardian
[ The Guardian | 2016-04-09 00:00:00 UTC ]
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Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age
[ Advertising Age | 2015-03-28 00:00:00 UTC ]
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What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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Avon has signed up the first in a series of cozy crime mysteries featuring Monty, a crime solving dog and his adopted owner Asha Sidebottom. Katy Loftus signed UK and Commonwealth rights in Monty and Me by Louisa Bennet from Philip Patterson at Marjacq Scripts. Bennet is a pseudonym for... Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser... Continue reading at Fast Company
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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