Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Other Publishing stories related to: 'Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?'

Advertising Today: A Kinder, Gentler Place?

When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious... Continue reading at Advertising Age

[ Advertising Age | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york office #feel comfortable #work hard

Auction Set For Turnkey Facilities of Bankrupt Southern California Advertising Publishing Company

By order of the U.S. Bankruptcy Court, Tiger Capital Group’s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
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A manifesto on working with authors

In his article, Those magnificent manifestos, The Bookseller editor Philip Jones reviews his call for the FutureBook audience to reflect on five years of digital "to challenge the customs we have begun to adopt." The response is so robust that I've extended our deadline for submissions of... Continue reading at The Bookseller

[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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Is Native Advertising About to Go the Way of Pop-Up Ads?

When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #reach $8

Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday

[ Digiday | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy media #north carolina

Wayne Dyer dies at 75; self-help expert wrote 'Your Erroneous Zones'

When Wayne Dyer came out with his first self-help book in 1976, it was a dud, but he didn't give up. He bought thousands of copies himself and crisscrossed the country, stopping at every small-town newspaper and TV station that would talk to him about his reader-friendly approach to achieving... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-01 00:00:00 UTC ]
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Facebook is now working on its own digital assistant called M

Sounding like a character from a James Bond movie, M is Facebook's personal digital assistant. Ready to compete with the likes of Cortana, M will live inside Facebook Messenger and take artificial intelligence a step further. Rather than just helping you to find information or create calendar... Continue reading at Betanews

[ Betanews | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence

How Does a Book Editor Work?

We’re posting transcripts of Working, Slate’s podcast about what people do all day, exclusively for Slate Plus members. What follows is the transcript for Season 3, Episode 6, in which Slate culture writer Aisha Harris talks to Jordan Pavlin, a book editor at Knopf, about how she identifies... Continue reading at Slate

[ Slate | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book editor #jordan pavlin #bonus segment

How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities

Facebook Is Working on a Twitter-Like App That Lets Publishers Send Mobile Breaking News Alerts to the Masses

Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative.   This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business initiative

Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Daily Mail publisher hit by fall in print advertising

DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian

[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising #advertising revenue #advertising revenues #digital counterpart #8% increase #print decline

Pearson: how Pinterest can work for publishers

Pinterest is a visual discovery tool focused on the future, making it ideal for publishers, the company’s marketing manager Zoe Pearson told delegates at today's Bookseller Marketing and Publicity Conference. “There are a lot of common misconceptions about what Pinterest is. We’re not a social... Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #common misconceptions

ALA 2015: Pelosi Honors Baltimore Librarians for 'Heroic' Work During Unrest

Librarians from the Enoch Pratt Free Library's Pennsylvania Avenue Branch, at the epicenter of the protests in Baltimore this spring, were honored for their work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-27 00:00:00 UTC ]
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Re-working Borges is a legitimate experiment, not a crime

Argentine writer Pablo Katchadjian could face jail for remixing Jorge Luis Borges’s story The Aleph – but his is a thoroughly Borgesian experimentIn the short story Pierre Menard: Author of Quixote, Jorge Luis Borges writes of an author’s quest to reproduce Cervantes’ masterpiece, word by word,... Continue reading at The Guardian

[ The Guardian | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #considerable amount #literary estate #virtual library

Publishing in Catalan: It's About Making a 'Minority Language' Work

Catalonia, which sits in the northeast region of Spain, counts 7 million inhabitants. But, with a population that reads as readily in Spanish as it does in Catalan, local publishers face numerous hurdles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-23 00:00:00 UTC ]
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‘Narcissism works really well': Why Time magazine created a site for its interactive stories

For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday

[ Digiday | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine #reading time #news sites #facebook --

James Salter dies at 90; novelist wrote 'A Sport and a Pastime'

James Salter, the prize-winning author acclaimed for his sophisticated, granular prose and sobering insights in "Light Years," "A Sport and a Pastime" and other fiction, died Friday in Sag Harbor, N.Y. He was 90. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-20 00:00:00 UTC ]
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Datebook: New works by Mark Bradford, street art temple, the end of men

New abstractions from Mark Bradford. An artist who remixes literature with pop culture. A street art temple inspired by Indian graphics. Plus: the story of two men connected in death, a performance about the end of men, and a panel about keeping L.A. creative. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pop culture

Platinum Games is working on a new 'NieR' game for PS4

It's been five years since NieR last arrived on consoles, but at today's Square Enix E3 press conference, the publisher announced that a new title is in-development for the PlayStation 4. Fans of the franchise will be pleased to know that Platinum Ga... Continue reading at Engadget

[ Engadget | 2015-06-16 00:00:00 UTC ]
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