#digital side

Publishing news tagged with #digital side

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When Less is Actually More: Behind Bauer Media’s Print Success

Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
More news stories like this | News stories tagged with: #saturation point #affiliate marketing #general terms #media companies #digital side #core mission #hearst

October Was Broadcast TV's Best Advertising Month Since January 2014

Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #national television #great job #targeted audiences #digital side #content sites

Why You Should Try Hacking Books

A few years ago, publishers were looking at what was happening to the music industry and saw digital in an apocalyptic light--now they’re racing to join the digital content fray. “There are still challenges and the margins are still smaller on the digital side, but publishers are figuring out... Continue reading at 'Fast Company'

[ Fast Company | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital side #digital products #event director #positive light

Amazon's Publishing Plans Cause Rivals Some Unease

Earlier in the week, Amazon announced that it was hiring Laurence Kirshbaum, the former CEO of Time Warner Book Group, to head a new publishing imprint. This seems like an odd time for Amazon to be making its mark on the pubishing industry: book sales are down, major book chains like Borders are... Continue reading at 'AdWeek'