#traditional media

Publishing news tagged with #traditional media


Calls for Digital Accreditation Miss the Point

According to most industry analysts, 2017 will be the first year that brand advertisers and marketers in the U.S. will spend more money on digital advertising than on television advertising. This goes hand in hand with the assumption -- held by many until recently -- that digital marketing is... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key reasons #wrong direction #traditional media


Comparethemarket ads lead way as online firms become top TV spenders

Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at 'The Guardian'

[ The Guardian | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online platforms #hit hard #traditional media #small screen


Flipboard's Quest To Save Online Publishing—And Itself

With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech, AI, and print-era publishing aesthetics. With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech,... Continue reading at 'Fast Company'

[ Fast Company | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #nostalgic revival


YouTubers hit mainstream as digital media become top choice for new talent

They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at 'The Guardian'

[ The Guardian | 2016-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital download #sales charts #top gear #production team #traditional media #billion views


Up For Debate: Can Content Really Save Advertising?

Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day job #traditional media


Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising budgets #digital content #martin sorrell #traditional media


Derek Jeter Steps Off the Baseball Diamond and Into Content Marketing

What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #rapid growth #traditional media


How Facebook's Mobile Ad Network Could (Finally) Upend A Backwards Industry

By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at 'Fast Company'

[ Fast Company | 2014-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party publishers #madison avenue #traditional media


3 Wondertacular Rules for Going Viral From The Most Viral Site on the Web

This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser... Continue reading at 'Fast Company'

[ Fast Company | 2013-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #social sharing #revealed today #climate change #gay rights