The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading >> [ Source: AdWeek | 2019-12-30 14:28:27 UTC ]
While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading >> [ Source: Digiday | 2015-10-08 00:00:00 UTC ]
E-book subscription service Oyster has developed Lumin, a new feature available via its app that automatically adjusts the light emitted from mobile screens to ease eyestrain and prevent sleep disruption. Continue reading >> [ Source: Publishers Weekly | 2015-06-17 00:00:00 UTC ]
For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading >> [ Source: Digiday | 2015-03-25 00:00:00 UTC ]