Are publishers ready for Google’s ‘mobile-friendly’ rankings?

For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile screens, users are are less likely to use it for mobile searching. That's potentially bad news for publishers, some of which haven't been as deliberate about staying on the right side of Google's new mobile guidelines. They could get burned. “It would foolhardy for someone who is responsible for mobile optimization or SEO within an unprepared brand to not expect to take a hit,” said Shahzad Abbas, digital media vp at Define Media Group. The post Are publishers ready for Google’s ‘mobile-friendly’ rankings? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-25 00:00:00 UTC ]
News tagged with: #mobile screens #algorithm change

Other Publishing stories related to: 'Are publishers ready for Google’s ‘mobile-friendly’ rankings?'

Are publishers ready for Google’s ‘mobile-friendly’ rankings?

[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile screens #algorithm change

From frenemy to friend: How Google won publishers over

It's not being confused with altruism, but Google's way of working with publishers has made it more of a friend to publishers than Facebook. The post From frenemy to friend: How Google won publishers over appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-21 00:00:00 UTC ]
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Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek

[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #mobile apps #waiting list #longest line

Google expands AMP, as it presents a friendly face to publishers

Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday

[ Digiday | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers monetize #publishers start #publishers appeared #mobile web #video ads

Publishers scramble to prepare for Google’s fast mobile pages initiative

Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday

[ Digiday | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #ad formats

Google AMP is good for mobile web users – but what about publishers?

The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian

[ The Guardian | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #search engine

Google Is Making the Mobile Web Faster for Publishers and Their Readers

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek

[ AdWeek | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #reading experience #wild west #ve made

Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #daily mail #conde nast #huffington post #vox media

Google's 'Mobilegeddon' Has Arrived for Sites That Aren't Mobile-Friendly

Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age

[ Advertising Age | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search giant #significant impact #search results

An Eco-Friendly Approach to Publishing: Close-up on HP Publishing Solutions

With print-on-demand technology, environmentally friendly inks, sustainable paper choices, and a global reach, HP is looking to help publishers lower their carbon footprints. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print-on-demand technology #global reach

Google's Accelerated Mobile Pages project aims to speed up the mobile web

Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World

[ PC World | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #mobile web #web publishers #mobile devices

Mobile, Idealism, More Mobile: What UK Publishers Worry They’re Not Worried Enough About

Some of the U.K.&rsquo;s leading premium publishers gathered together for the Association of Online Publishers&rsquo; Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #autumn conference #cross-platform publishing

Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop

DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday

[ Digiday | 2023-09-14 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #media execs #talk shop #publishing execs #publishing summit

Google says AI systems should be able to mine publishers’ work unless companies opt out

The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian

[ The Guardian | 2023-08-08 23:00:40 UTC ]
More news stories like this | News stories tagged with: #tech company #free morning #latest proposal #latest updatesget #free app #australian government #guardian australia #copyright law

Google gets sued by newspaper publisher Gannett

McLean newspaper publisher Gannett Co. Inc. (NYSE: GCI) said Tuesday it has sued Google LLC and parent company Alphabet Inc. (NASDAQ: GOOGL), alleging “monopolization of advertising technology markets and deceptive commercial practices.” Gannett says in its suit, which was filed in U.S.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-06-21 14:18:58 UTC ]
More news stories like this | News stories tagged with: #district court #southern district #newspaper publishers #sell ads

News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant

Google’s cookie replacement—inside a publisher’s test of the new ID

Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age

[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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Emirates Publishers Association at London Book Fair: Seven Presses Ready for Rights Meetings

The Emirates Publishers Association's member presses have had 'hundreds of works translated into 27 languages,' says Rashid Al Kous. (Sponsored) The post Emirates Publishers Association at London Book Fair: Seven Presses Ready for Rights Meetings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-14 12:55:15 UTC ]
More news stories like this | News stories tagged with: #rights meetings #publishers association's #publishers association

Publishers, Internet Archive Ready for Summary Judgment Hearing in Book Scanning Case

A federal judge is now ready to hear arguments for summary judgment in a closely watched copyright case filed by four major publishers against the Internet Archives over its program to scan and lend library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #federal judge #summary judgment