#private marketplaces

Publishing news tagged with #private marketplaces

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Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at 'AdWeek'

[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad services #ad server #mediation services #private marketplaces #mobile apps


Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at 'Digiday'

[ Digiday | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #premium inventory #private marketplaces #buy side #working directly