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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at 'AdWeek'
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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#major publishers
#fraught relationship
#premium inventory
#media companies
#including hearst
The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at 'Digiday'
[ Digiday | 2015-06-11 00:00:00 UTC ]
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#working directly
#buy side
#private marketplaces
#premium inventory
#sponsor content