#premium inventory

Publishing news tagged with #premium inventory

Page 1 of 1 pages


Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at 'AdWeek'

[ AdWeek | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including hearst #media companies #premium inventory #fraught relationship #major publishers


Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at 'Digiday'

[ Digiday | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #premium inventory #private marketplaces #buy side #working directly