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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at 'AdWeek'
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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#major publishers
#fraught relationship
#premium inventory
#media companies
#including hearst
Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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#heavy lifting
#media partners
#including hearst
#daily mail
#media companies
#show called
Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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#ad inventory
#publishing partners
#including hearst
#nbc universal
#ad tech
Joining a rising tide of magazines that are combining e-commerce with their articles and ads, Time Inc. women's title All You has begun connecting readers with retailers. Starting with the November issue of the magazine, a digital "watermark" guides readers via their smartphones to information... Continue reading at 'Crains New York'
[ Crains New York | 2013-10-16 00:00:00 UTC ]
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#including hearst
#conde nast
#future issues
#marketing partners
#difficult market