All You mag goes all-in for e-commerce

Joining a rising tide of magazines that are combining e-commerce with their articles and ads, Time Inc. women's title All You has begun connecting readers with retailers. Starting with the November issue of the magazine, a digital "watermark" guides readers via their smartphones to information on pricing and availability, and can then connect them with a local retailer.The service is being offered in a couple of articles and a shopping guide, but will expand to the entire print and tablet editions of the magazine with its December issue. The magazine is sold primarily in Walmart.All You announced the launch of the service on Tuesday. It has been offering a shopping capability in the tablet edition since May.Unlike some other magazines that have recently launched a shopping service on their tablet editions, including Hearst's Cosmopolitan and Conde Nast's Allure, All You is not yet embedding the capability in ads."We feel we're creating a more valuable product" by sticking to editorial, said All You Deputy Editor George Kimmerling. "We feel providing this will increase interest in the brand across platforms."The shopping capability is likely to expand to advertisers in future issues."This is a new partnership and we're exploring packaging options for our marketing partners in both print and tablet editions," a spokeswoman for All You said.All You is just one of many titles adding an e-commerce component, as magazine publishers look for new ways to counter a difficult... Continue reading at 'Crains New York'

[ Crains New York | 2013-10-16 00:00:00 UTC ]

Other news stories related to: "All You mag goes all-in for e-commerce"


Condé Nast Culls Its C-Suite in Fresh Round of Layoffs

The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the... Continue reading at AdWeek

[ AdWeek | 2024-12-05 23:23:59 UTC ]
More news stories like this


Condé Nast Says It Has Reached Deal With New Yorker Union Amid Strike Threat

It seems that The New Yorker Festival may be picket-free this year. The magazine's union and management at Conde Nast reached a new tentative three-year agreement, the company's human resources department told staffers Monday. (THR) Continue reading at AdWeek

[ AdWeek | 2024-10-15 11:54:00 UTC ]
More news stories like this


The New Yorker Union Members Unanimously Authorize Strike Ahead of Festival

More than three years ago, The New Yorker's unionized employees authorized and threatened a strike during a contentious first contract negotiation that culminated with scores of protestors descending on the Greenwich Village home of Conde Nast executive Anna Wintour days... Continue reading at AdWeek

[ AdWeek | 2024-10-04 11:54:00 UTC ]
More news stories like this


Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks

Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek

[ AdWeek | 2024-06-21 17:04:46 UTC ]
More news stories like this


Longtime Condé Nast Chief Revenue Officer Steps Down

Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the... Continue reading at AdWeek

[ AdWeek | 2024-05-14 17:00:24 UTC ]
More news stories like this


At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports

Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek

[ AdWeek | 2024-04-30 18:00:00 UTC ]
More news stories like this


ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company

This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the... Continue reading at AdWeek

[ AdWeek | 2024-03-27 21:00:35 UTC ]
More news stories like this


Reddit is now a publicly traded company

Nineteen years after its debut, Reddit is now a publicly traded company. It was listed on the New York Stock Exchange as RDDT for the first time on Thursday, with mascot Snoo on hand to ring the opening bell. The company aimed to sell 15.3 million shares at $34 a pop to raise around $519.4... Continue reading at Engadget

[ Engadget | 2024-03-21 14:44:55 UTC ]
More news stories like this


Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this


‘It was utterly wild’: the story of a 1970s erotic magazine for women

New podcast Stiffed investigates the forgotten story of Viva, a progressive magazine for women that featured Anna Wintour on staffBack in the mid-aughts, right before the internet made Play-Doh spaghetti of the magazine industry, Jennifer Romolini was an editor at Lucky, a Conde Nast property... Continue reading at The Guardian

[ The Guardian | 2023-04-03 18:24:51 UTC ]
More news stories like this


Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this


Deals of the Day: Sept. 30

Former Conde Nast space gets another sublet, and Black Spruce closes on a Midtown East apartment building Continue reading at Crains New York

[ Crains New York | 2022-09-30 17:10:40 UTC ]
More news stories like this


Remote Possibilities

Recently, Cathy Merrill, the chief executive of The Washingtonian, published an op-ed on “the risks of not returning to work in the office” as the pandemic abates. If employees aren’t around to participate in “extras” (birthday parties, answering questions in person), she argued, “management has... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-21 12:00:25 UTC ]
More news stories like this


Epicurious is righting cultural wrongs one recipe at a time

With a new Black editor in chief and ambitious promises to do better, a little corner of the Conde Nast universe is taking racial and cultural injustice one recipe at a time Continue reading at ABC News

[ ABC News | 2020-12-24 18:32:00 UTC ]
More news stories like this


Bloomberg Launches Green-Themed Quarterly Magazine

On Tuesday, Bloomberg Media launched Bloomberg Green, a new quarterly print magazine focused on climate change solutions. The latest offshoot of the "Bloomberg Green" brand, which first debuted in January, the print edition complements an existing web vertical and daily newsletter of the same... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-09 21:09:53 UTC ]
More news stories like this


How Conde Nast plans to make money from Instagram TV

Conde Nast has greenlit a half-dozen series for IGTV designed to anchor ad programs that will sew many different Facebook ad products together at once. The post How Conde Nast plans to make money from Instagram TV appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-11-18 05:01:31 UTC ]
More news stories like this


Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 23:26:31 UTC ]
More news stories like this


Conde Nast now has 28 shows on Snapchat, with plans for more

Even as Snapchat Discover has become more crowded and other publishers like The New York Times have pulled their channels, Conde Nast is invested in Snap. The post Conde Nast now has 28 shows on Snapchat, with plans for more appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this


Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek

[ AdWeek | 2019-04-10 00:00:00 UTC ]
More news stories like this


‘The Cleaner’: Conde Nast’s new level-headed leader is a publishing newcomer

The former physicist has experience with building new businesses, paring down struggling ones and rallying troops. His new job will require all three. The post ‘The Cleaner’: Conde Nast’s new level-headed leader is a publishing newcomer appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-05 00:00:00 UTC ]
More news stories like this