Joining a rising tide of magazines that are combining e-commerce with their articles and ads, Time Inc. women's title All You has begun connecting readers with retailers. Starting with the November issue of the magazine, a digital "watermark" guides readers via their smartphones to information on pricing and availability, and can then connect them with a local retailer.The service is being offered in a couple of articles and a shopping guide, but will expand to the entire print and tablet editions of the magazine with its December issue. The magazine is sold primarily in Walmart.All You announced the launch of the service on Tuesday. It has been offering a shopping capability in the tablet edition since May.Unlike some other magazines that have recently launched a shopping service on their tablet editions, including Hearst's Cosmopolitan and Conde Nast's Allure, All You is not yet embedding the capability in ads."We feel we're creating a more valuable product" by sticking to editorial, said All You Deputy Editor George Kimmerling. "We feel providing this will increase interest in the brand across platforms."The shopping capability is likely to expand to advertisers in future issues."This is a new partnership and we're exploring packaging options for our marketing partners in both print and tablet editions," a spokeswoman for All You said.All You is just one of many titles adding an e-commerce component, as magazine publishers look for new ways to counter a difficult... Continue reading at 'Crains New York'
[ Crains New York | 2013-10-16 00:00:00 UTC ]
News tagged with:
#including hearst
#conde nast
#future issues
#marketing partners
#difficult market
Titles set to follow former rivals Loaded and Nuts in folding as young men turn to mobile phones, social media and free magazinesFHM and Zoo are to close by the end of the year, marking the end of the lads’ mag era that dominated UK magazine publishing in the late 90s and early 2000s.Publisher... Continue reading at The Guardian
[ The Guardian | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile phones
#early 2000s
#digital versions
As companies shift marketing dollars back into print-based custom projects, city and regional publishers are at the ready. The post Regional Mags Are Positioned Well for a Resurgence in Local Custom Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#regional publishers
Writer's Edit, a Sydney-based literary magazine, has branched into books and is winning industry accolades and launching new careers. The post Australian Lit Mag “Writer’s Edit” Launches Books, Builds Careers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-30 00:00:00 UTC ]
More news stories like this |
Rather than compete with mega-etailers, used booksellers are finding success by partnering with them and selling through their websites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#finding success
A host of organizations are working to make publishing more effective worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make publishing
Facebook is looking to sell retailers on selling more products through Facebook.After rolling out its "buy" button and adding e-commerce shops to companies' Facebook pages, the social network plans to start testing two new ways for merchants to market their wares on the social network, including... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook --
#start testing
Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong results
#driving sales
#stiff competition
The inaugural issue of the magazine, to be a quarterly, will be available in print and digital beginning September 2, circulated to 450,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lonely planet
The European Commission has announced an antitrust competition inquiry into the e-commerce sector in the European Union, as part of 16 initiatives on a digital single market to be delivered by the end of next year. The inquiry “will allow the Commission to identify possible competition concerns... Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european commission
#e-commerce sector
#european union
Thought Catalog, long the go-to platform for navel-gazing 20-somethings, is digging into e-commerce. Shop Catalog, its parent company's new experimental shopping site, is using the product recommendation as a form of self-expression, which it hopes will keep readers coming back and, hopefully,... Continue reading at Digiday
[ Digiday | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thought catalog
#making purchases
#book publishing
Waterstones is to appoint Hobbycraft's Ed Armitage to head up its e-commerce operation. Armitage, currently head of multichannel at craft and gift retailer Hobbycraft, will take up his position as Waterstones E-Commerce Director from May. Armitage replaces Colm McCrory, former head of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waterstones website
#e-commerce operation
Identifying the magazines that stood out last year. The post The 2015 Mag Medic Honors appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-02 00:00:00 UTC ]
More news stories like this |
Meredith and David Zinczenko's Galvanized agency are partnering on the launch of a quarterly magazine built off of the latter's successful "Eat This, Not That!" healthy-eating franchise. The first issue will be distributed at 80,000 newsstands starting Dec. 2, though Meredith wouldn't release... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-02 00:00:00 UTC ]
More news stories like this |
AddThis on Thursday rolled out three recent hires to its publisher team, drawing from e-commerce software startup Spree Commerce, as well as tech news sites Mashable and Tech Cocktail. The Vienna-based company, which provides social widgets, web content analytics and other tools for online... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thursday rolled
#online publishers
#customer group
He has previously held positions with retailers HSN, Kohl’s Department Stores, and Brookstone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#department stores
If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#technology company
VigLink Inc., which helps digital publishers monetize their sites via native ads, has raised $18 million to fuel international expansion and focus on the needs of marketers. The Series C funding was led by RRE Ventures with participation from existing backers Google Ventures, Emergence Capital... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#round capital
#additional investment
#$25 million
Next year China is the guest of honor at Book Expo America’s Global Market Forum and is planning a host of events for the occasion. Vice Minister Wu Shulin details his country’s goals and expectations in this interview with Publishers Weekly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this |
The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print isn
#print media
#upbeat period
#magazine business
E-commerce models have proven themselves to be an effective way to help publishers forge new revenue streams. Deciding which commerce type best suits your particular brand is the difficult part. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#difficult part