How Saks Fifth Avenue Is Using Content to Burnish Its Image

Saks Fifth Avenue, the nearly 90-year-old department store that's in the thick of a rebranding effort, is looking to content to help polish its image and, in the long run, boost sales. This fall, the company's men's and women's catalogues will adopt the look and feel of a fashion magazine with features meant to highlight trends and demystify new styles and cover lines promising "186 Revelations from the Fall Runway" and "Tales from the Dark Side."More than a dozen editors, stylists and fashion photographers who also work with some of the top fashion magazines -- such as Conde Nast's W and GQ, and Hearst's Elle, Harper's Bazaar and Esquire -- have contributed to the catalogues. They include W magazine contributing fashion editor Giovanna Battaglia, Esquire Fashion Director Nick Sullivan and photographer Yelena Yemchuk, according to a Saks spokeswoman.Saks Fifth Avenue Chief Marketing Officer Mark Briggs led the effort. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-05 00:00:00 UTC ]

Other news stories related to: "How Saks Fifth Avenue Is Using Content to Burnish Its Image"


Condé Nast Culls Its C-Suite in Fresh Round of Layoffs

The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the... Continue reading at AdWeek

[ AdWeek | 2024-12-05 23:23:59 UTC ]
More news stories like this


Condé Nast Says It Has Reached Deal With New Yorker Union Amid Strike Threat

It seems that The New Yorker Festival may be picket-free this year. The magazine's union and management at Conde Nast reached a new tentative three-year agreement, the company's human resources department told staffers Monday. (THR) Continue reading at AdWeek

[ AdWeek | 2024-10-15 11:54:00 UTC ]
More news stories like this


The New Yorker Union Members Unanimously Authorize Strike Ahead of Festival

More than three years ago, The New Yorker's unionized employees authorized and threatened a strike during a contentious first contract negotiation that culminated with scores of protestors descending on the Greenwich Village home of Conde Nast executive Anna Wintour days... Continue reading at AdWeek

[ AdWeek | 2024-10-04 11:54:00 UTC ]
More news stories like this


Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks

Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek

[ AdWeek | 2024-06-21 17:04:46 UTC ]
More news stories like this


Longtime Condé Nast Chief Revenue Officer Steps Down

Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the... Continue reading at AdWeek

[ AdWeek | 2024-05-14 17:00:24 UTC ]
More news stories like this


At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports

Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek

[ AdWeek | 2024-04-30 18:00:00 UTC ]
More news stories like this


A new series of Star Wars shorts premieres on Disney+ next month

Disney just pulled a fast one. Star Wars movies and shows are typically announced years before being released, but the company just revealed a new TV program that premieres next month. Tales of the Empire is an animated show produced by Dave Filoni, the man who cut his teeth on cartoons like... Continue reading at Engadget

[ Engadget | 2024-04-04 19:00:07 UTC ]
More news stories like this


ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company

This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the... Continue reading at AdWeek

[ AdWeek | 2024-03-27 21:00:35 UTC ]
More news stories like this


Reddit is now a publicly traded company

Nineteen years after its debut, Reddit is now a publicly traded company. It was listed on the New York Stock Exchange as RDDT for the first time on Thursday, with mascot Snoo on hand to ring the opening bell. The company aimed to sell 15.3 million shares at $34 a pop to raise around $519.4... Continue reading at Engadget

[ Engadget | 2024-03-21 14:44:55 UTC ]
More news stories like this


Priscilla: a bold feminist retelling of Elvis' dark fairytale marriage

Sofia Coppola’s biopic is adapted from Priscilla Presley’s memoir and exposes the dark side of her marriage to Elvis Presley. Continue reading at The Conversation

[ The Conversation | 2024-01-05 16:27:25 UTC ]
More news stories like this


Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this


‘It was utterly wild’: the story of a 1970s erotic magazine for women

New podcast Stiffed investigates the forgotten story of Viva, a progressive magazine for women that featured Anna Wintour on staffBack in the mid-aughts, right before the internet made Play-Doh spaghetti of the magazine industry, Jennifer Romolini was an editor at Lucky, a Conde Nast property... Continue reading at The Guardian

[ The Guardian | 2023-04-03 18:24:51 UTC ]
More news stories like this


Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this


Deals of the Day: Sept. 30

Former Conde Nast space gets another sublet, and Black Spruce closes on a Midtown East apartment building Continue reading at Crains New York

[ Crains New York | 2022-09-30 17:10:40 UTC ]
More news stories like this


Quarto Group Posts Double-Digit Gains in Sales, Earnings

The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
More news stories like this


How opioid maker Insys brazenly flouted the law

Evan Hughes highlights the shady and illegal tactics the company used to boost sales of an addictive painkiller. Continue reading at The Washington Post

[ The Washington Post | 2022-02-04 13:00:05 UTC ]
More news stories like this


S&S UK partners with Jhalak Prize to boost longlist sales

Simon & Schuster UK has collaborated with the Jhalak Prize in its Books to Readers programme, which aims to boost sales and visibility for longlisted writers. Continue reading at The Bookseller

[ The Bookseller | 2021-05-25 00:26:21 UTC ]
More news stories like this


Remote Possibilities

Recently, Cathy Merrill, the chief executive of The Washingtonian, published an op-ed on “the risks of not returning to work in the office” as the pandemic abates. If employees aren’t around to participate in “extras” (birthday parties, answering questions in person), she argued, “management has... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-21 12:00:25 UTC ]
More news stories like this


Viking bags Bose's Dirty Laundry debut in six-figure pre-empt

Viking has bagged Dirty Laundry, a “page-turning tale of the dark side of suburbia” from debut writer Disha Bose, in a six-figure pre-empt. Continue reading at The Bookseller

[ The Bookseller | 2021-05-01 22:46:37 UTC ]
More news stories like this