How Saks Fifth Avenue Is Using Content to Burnish Its Image

Saks Fifth Avenue, the nearly 90-year-old department store that's in the thick of a rebranding effort, is looking to content to help polish its image and, in the long run, boost sales. This fall, the company's men's and women's catalogues will adopt the look and feel of a fashion magazine with features meant to highlight trends and demystify new styles and cover lines promising "186 Revelations from the Fall Runway" and "Tales from the Dark Side."More than a dozen editors, stylists and fashion photographers who also work with some of the top fashion magazines -- such as Conde Nast's W and GQ, and Hearst's Elle, Harper's Bazaar and Esquire -- have contributed to the catalogues. They include W magazine contributing fashion editor Giovanna Battaglia, Esquire Fashion Director Nick Sullivan and photographer Yelena Yemchuk, according to a Saks spokeswoman.Saks Fifth Avenue Chief Marketing Officer Mark Briggs led the effort. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-05 00:00:00 UTC ]
News tagged with: #boost sales #fashion magazine #dark side #conde nast

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[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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BBC releases first images of Ncuti Gatwa and Millie Gibson in Doctor Who

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[ The Guardian | 2023-04-20 17:52:11 UTC ]
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It’s Their Content, You’re Just Licensing it

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[ The New York Times | 2023-04-04 23:45:06 UTC ]
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[ Engadget | 2023-03-16 17:42:43 UTC ]
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[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
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[ AdWeek | 2023-02-08 19:41:19 UTC ]
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[ PC World | 2023-01-27 17:00:00 UTC ]
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[ CBC | 2023-01-11 10:00:00 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

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[ Digiday | 2022-11-22 05:01:00 UTC ]
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[ Digiday | 2022-11-16 15:33:50 UTC ]
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[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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