What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark side.... Continue reading at 'AdWeek'

[ AdWeek | 2020-09-14 00:00:00 UTC ]
News tagged with: #cold war #late 1950s #dark side #science fiction

Other Publishing stories related to: 'What Brands Can Learn From NASA’s Marketing of the Apollo Missions'


What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction


What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live video


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


How NASA pulled off the DART mission, making science fiction a reality

In a test of planetary defense capabilities, NASA and Johns Hopkins Applied Physics Laboratory crashed a spacecraft to alter an object’s orbit. NASA is No. 17 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023. Explore the full list of companies that are reshaping... Continue reading at Fast Company

[ Fast Company | 2023-03-02 07:00:00 UTC ]
More news stories like this | News stories tagged with: #innovative companies #full list #dart mission #fast company #science fiction


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen


Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen


What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
More news stories like this | News stories tagged with: #book marketers #book marketer #tight budgets


Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #warner bros #instagram posts #times square #sunset strip #comic book


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles


Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletters


Brand Marketing In The Marvel Universe

It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company

[ Fast Company | 2017-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #getelementbyidid return


The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan stanley #larger reach


Germany's Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek

[ AdWeek | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming days #fourth time #interesting things #human connection


What Verizon Learned From a Pivot to Brand Journalism

A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
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Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #publisher offers #actual people #adweek magazine


Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial services #programmatic buying #adweek magazine


Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specific product #short order #general motors #real time


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers