How Saks Fifth Avenue Is Using Content to Burnish Its Image

Saks Fifth Avenue, the nearly 90-year-old department store that's in the thick of a rebranding effort, is looking to content to help polish its image and, in the long run, boost sales. This fall, the company's men's and women's catalogues will adopt the look and feel of a fashion magazine with features meant to highlight trends and demystify new styles and cover lines promising "186 Revelations from the Fall Runway" and "Tales from the Dark Side."More than a dozen editors, stylists and fashion photographers who also work with some of the top fashion magazines -- such as Conde Nast's W and GQ, and Hearst's Elle, Harper's Bazaar and Esquire -- have contributed to the catalogues. They include W magazine contributing fashion editor Giovanna Battaglia, Esquire Fashion Director Nick Sullivan and photographer Yelena Yemchuk, according to a Saks spokeswoman.Saks Fifth Avenue Chief Marketing Officer Mark Briggs led the effort. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-05 00:00:00 UTC ]
News tagged with: #boost sales #fashion magazine #dark side #conde nast

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Oklahoma public library’s sexual content ban also cuts abuse prevention program and Pride displays.

In today’s “why do we have to share a country with these jackasses” news, the board of the public library of Enid and Garfield County in Enid, Oklahoma, voted 3-2 to ban “book displays and library programs that focus on sexual content”—which resulted in the library cancelling not only an adult... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 17:26:39 UTC ]
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Asus ProArt PA279CV monitor review: The go-to for content creators on a budget

At a glanceExpert’s Rating ProsAccurate imageHigh maximum brightnessMenu settings allow calibrationHas USB-C with 65 watts Power DeliveryCompetitive priceConsUnimpressive designLuminance uniformity could be betterHDR is bright but otherwise falls shortOur VerdictThe Asus ProArt PA279CV targets... Continue reading at PC World

[ PC World | 2022-04-14 10:30:00 UTC ]
More news stories like this | News stories tagged with: #digital artists #adaptive sync #4k resolution #digital content


Storytel revenues up 20% in 2021 as company eyes more exclusive content

Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller

[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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Image Staff Votes to Certify Union

Staff at independent comics and graphic novel publisher Image Comics voted January 6 to certify union representation by a vote of 7-2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #independent comics #graphic novel


CUP lands second body image book from Markey

Cambridge University Press (CUP) has landed a second body image book by Dr Charlotte Markey, this time focusing on boys.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-15 19:46:09 UTC ]
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CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’

This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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Image Comics Moves to Hold Union Vote

Image Comics has declined a request by union organizers to voluntarily recognize Comic Book Workers United, an effort to unionize the independent comics publisher, and has moved to hold a vote to determine whether the CBWU will represent eligible Image staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
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Propagate Content snaps up film rights to Doshi's Burnt Sugar

Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller

[ The Bookseller | 2021-11-06 05:42:15 UTC ]
More news stories like this | News stories tagged with: #film rights #burnt sugar


Image Comics Staff Launches Effort to Unionize

In an unprecedented effort at labor organizing in the comics industry, a group of 10 staffers at Image Comics, a major independent comics publisher, have announced plans to launch a union. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
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How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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DK appoints Hopkins as content licensing director

Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 22:51:13 UTC ]
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Retail Spotlight: No Alibis. 83 Botanic Avenue, Belfast BT7 1JL

Ahead of its 25-year anniversary, the founder of independent bookshop No Alibis talks about his budding list of publications, its roots in the crime fiction community, and the famous faces who have visited its renowned in-store gigs. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:39:31 UTC ]
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Faith, Fashion, and Body Image Books Make Room for God

From a female rabbi to a Catholic fashionista, authors offer women advice on what to wear, how to wear it, and how to bring God into the appearance equation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
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Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
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Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian content #scott morrison #news corp


Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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Maryland Legislature Passes Law Supporting Library Access to Digital Content

The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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