Is This Video of Gigi Hadid Wordlessly Staring Into a Camera the New ASMR?

There’s a lot of talk in media these days about “pivoting to video,” the corporate-jargon catchphrase for what happens when a digital media organization lays off a bunch of journalists because it decides video is the future of web content and/or cheaper than paying writers. Glamour and parent company Condé Nast are no strangers to the attendant dilemma of figuring out how to adapt a business model that once worked well for print publications to a digital-first marketplace. In its latest salvo in the war for clicks, eyeballs, and engagement, Glamour appears to have skipped pivoting to video and invented a new tactic: pivoting to performance art. Now that longtime editor Cindi Leive is out the door, why aspire to be a fashion magazine when you can be a Marina Ambramović installation instead? Continue reading at 'Slate'

[ Slate | 2017-11-02 00:00:00 UTC ]
News tagged with: #web content #paying writers #business model #print publications #latest salvo #performance art #fashion magazine

Other Publishing stories related to: 'Is This Video of Gigi Hadid Wordlessly Staring Into a Camera the New ASMR?'


Gigi Hadid among supermodels at DVF; elsewhere at NYFW, pajamas!

Move over Lululemon, haute sneakers and the whole athleisure thing. We're going to get even more comfortable next spring. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-14 00:00:00 UTC ]
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Digiday Video: When it comes to making good video, publishers worry about resources and cost

At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights: The post Digiday Video: When it comes to making good... Continue reading at Digiday

[ Digiday | 2019-10-08 04:00:19 UTC ]
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Digiday Video: How publishers are creating and monetizing their video content

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday

[ Digiday | 2019-10-04 04:00:07 UTC ]
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Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
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Video Briefing: Snapchat cozies up to more publishers for video shows

Disillusioned by Facebook, publishers are eager to do more on Snapchat -- particularly with video shows. The post Video Briefing: Snapchat cozies up to more publishers for video shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-27 00:00:00 UTC ]
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Video publishers on what happens after Facebook stops subsidizing video content

No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-03 00:00:00 UTC ]
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Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities

With platforms and subscription services clamoring for high-quality video content, publishers are poised to reap profits from licensing video content. The post Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-22 00:00:00 UTC ]
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Facebook’s New Video Content Deals With Publishers Emphasize Produced Videos (Report)

The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek

[ AdWeek | 2017-04-24 00:00:00 UTC ]
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‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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WSJ now has a 40-person video team cranking out 40 videos a day

Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday

[ Digiday | 2015-04-28 00:00:00 UTC ]
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Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age

[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Top 10 Web Series Videos: Halloween Scares Up Prank Video

Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek

[ AdWeek | 2014-11-05 00:00:00 UTC ]
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The Hugo Awards will have a video game category in 2021

For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget

[ Engadget | 2020-11-23 22:04:25 UTC ]
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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
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Can a Video Game Express Modernist Values?

AS AN EXPRESSIVE MEDIUM, video games have a strange way of reducing central concepts of modernist art and theory to basic operational elements. The technical specifications of “point of view” that have preoccupied novelists since the turn of the 20th century are crudely literalized within game... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-10-31 17:00:02 UTC ]
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BA launches #ChooseBookshops video ahead of bumper autumn

The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-28 00:25:22 UTC ]
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JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Level the Playing Field: 5 Questions to Ask Your Video Strategist

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday

[ Digiday | 2020-07-07 02:05:37 UTC ]
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