Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising and the battle for precious end-cap display space.A new program from Unilever's men's personal-care brands at Target breaks from the usual shopper-marketing approach on several scores. It ties in with Conde Nast's GQ, (including placing magazines in the displays) and puts men's personal-care products in the men's clothing department. The program is meant to rely more on the element of surprise than price discounts. And unlike most CPG promotions, it has no set end date, said Matthew McCarthy, senior marketing director of antiperspirants and deodorants at Unilever, who's led the effort that also involves Unilever's skincare and haircare brands."Part of this is that we're learning with Target and GQ. And if it does well, you can rest assured that we're continuing this and will build on it," Mr. McCarthy said, noting that MindShare and Mindshare ESP are also involved. He's pleased that the program, started in July, is now in 1,800 Target stores (out of more than 1,900), with initial sales results looking positive, including the number of shopping carts that have Target apparel along with Axe, Dove, Vaseline, Suave or Clear products. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising... Continue reading at Advertising Age
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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Aurum has appointed Jessica Axe to the role of publicity director, with Axe moving from PR agency... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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Dominique Raccah's popular Put Me In the Story line of personalized kids' books from Sourcebooks is picked up by Barnes & Noble. The post Sourcebooks’ ‘Put Me In the Story’: B&N Puts It In the Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-05 00:00:00 UTC ]
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Five more publishers, including the remaining Big Five publishers, have now joined as plaintiffs to help defend against the state’s bid to lift the block on appeal on Iowa's book banning law, SF 496. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Sales of religious books at companies that report results to the Association of American Publishers’ StatShot program rose 7.8% last year over 2022, hitting $819.7 million. It was the largest increase among all publishing categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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What's your favorite book by a trans author or featuring a trans main character? Continue reading at Book Riot
[ Book Riot | 2024-03-19 17:00:00 UTC ]
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The star, whose show “RuPaul’s Drag Race” has an international following, is one of the founders of a new online bookstore promoting underrepresented authors. The giveaways are part of its outreach. Continue reading at The New York Times
[ The New York Times | 2024-03-04 15:05:30 UTC ]
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Guthrie is now a best-selling author with "Mostly What God Does," a manual for people on how to use faith in their everyday lives. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-23 11:00:15 UTC ]
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Gungnir, a new sci-fi/fantasy publisher helmed by comics veterans Jim Krueger and Steve Orlando, will launch in April 2024. Named after the staff of the Norse god Odin, which always hit its target, Gungnir will publish a mix of graphic novels, prose novels, and art books in the sci-fi/fantasy... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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Jean V. Naggar Literary Agency has acquired cookbook-focused literary agency the Ekus Group, which will operate as a boutique culinary division. Owner Sally Ekus will head up representation of cookbook and lifestyle titles as senior literary agent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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Cyber Monday is finally here, and even though many of the best Black Friday deals have carried over into today, it's still worth checking online sales to see if you want to pick up anything while prices are down. Whether you dropped some money on new tech a few days ago... Continue reading at Engadget
[ Engadget | 2023-11-27 15:25:39 UTC ]
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Cyber Monday is right around the corner and this year, much like year's past, we're seeing plenty of Black Friday deals bleed into the new week. If you didn't get the chance to shop on Friday, there's still time to snag a few good deals on all kinds of tech, including... Continue reading at Engadget
[ Engadget | 2023-11-26 14:00:25 UTC ]
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Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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