Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising and the battle for precious end-cap display space.A new program from Unilever's men's personal-care brands at Target breaks from the usual shopper-marketing approach on several scores. It ties in with Conde Nast's GQ, (including placing magazines in the displays) and puts men's personal-care products in the men's clothing department. The program is meant to rely more on the element of surprise than price discounts. And unlike most CPG promotions, it has no set end date, said Matthew McCarthy, senior marketing director of antiperspirants and deodorants at Unilever, who's led the effort that also involves Unilever's skincare and haircare brands."Part of this is that we're learning with Target and GQ. And if it does well, you can rest assured that we're continuing this and will build on it," Mr. McCarthy said, noting that MindShare and Mindshare ESP are also involved. He's pleased that the program, started in July, is now in 1,800 Target stores (out of more than 1,900), with initial sales results looking positive, including the number of shopping carts that have Target apparel along with Axe, Dove, Vaseline, Suave or Clear products. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising... Continue reading at Advertising Age
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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Aurum has appointed Jessica Axe to the role of publicity director, with Axe moving from PR agency... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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Dominique Raccah's popular Put Me In the Story line of personalized kids' books from Sourcebooks is picked up by Barnes & Noble. The post Sourcebooks’ ‘Put Me In the Story’: B&N Puts It In the Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-05 00:00:00 UTC ]
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Nieto, who is currently executive editor at Flatiron Books, will help usher in the next chapter for Algonguin following the restructuring of the imprint this summer under new Little, Brown publisher Sally Kim. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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Curnow has returned to IDW to replace Jamie S. Rich, who left the company last year in a stream of departures and layoffs during a turbulent period for the comics publisher. Andy Khouri will also join IDW as senior editor, leading the Teenage Mutant Ninja Turtles comics line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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It was a random day in August when a trade paperback copy of Lonesome Dove showed up in the mail from Simon & Schuster. It didn’t come with a press release or a note, and I’m still not sure who sent it to me (I’ve asked a few S&S publicists and it remains a mystery!), […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-10 11:50:25 UTC ]
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Charlotte Regan has directed ads for brands including Cadbury, Alzheimer’s Society and Macmillan Cancer Support. Continue reading at Media Week
[ Media Week | 2024-10-09 11:00:00 UTC ]
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Booksellers gathered at the home of the Rose Bowl for the California Independent Booksellers Alliance’s Fall Fest 2024, which took place September 17–18. Of 177 bookseller members from across the Golden State, 83 were first-time attendees; 46 exhibitor organizations and 36 authors also came to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-19 04:00:00 UTC ]
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The author, most recently, of 'There's Always This Year,' will join UT Press as editor of its American Music Series, of which his 2021 book on A Tribe Called Quest, 'Go Ahead in the Rain,' was a part. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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Sarajevo, 1992. My mother’s uncle, Dobrivoje Beljkašić, or Dobri for short, was 68 when the siege of his hometown began. He was a landscape painter renowned for painting Bosnia and Herzegovina’s Ottoman bridges. His magnificent studio was above the National Library in the old City Hall in... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-20 08:56:15 UTC ]
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Marvel supervillain and Fantastic 4 foil Doctor Doom is everywhere these days. After appearing at Comic Con as Robert Downey Jr.'s latest role, the green-caped menace will be heavily featured in Fortnite's Chapter 5 Season 4 as part of the Absolute Doom battle pass, Epic announced. "Wielding... Continue reading at Engadget
[ Engadget | 2024-08-16 12:00:27 UTC ]
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Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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This year's World Science Fiction Convention, held in Scotland's largest city August 8–12, hoped to put a year and change of controversy in the rearview mirror. To publishers’ minds, those hopes were met. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-13 04:00:00 UTC ]
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This year's World Science Fiction Convention, held in Scotland's largest city August 8–12, hoped to put a year and change of controversy in the rearview mirror. To publishers’ minds, those hopes were met. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-13 04:00:00 UTC ]
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In an effort to help consumers find and read books that have been banned in their localities, Open Road Integrated Media has started a new marketing service, the Free Voices Geo-Targeting initiative, focusing on 10 states where book banning is most prevalent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-08 04:00:00 UTC ]
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Shannon comes to Simon & Schuster from Penguin Random House’s the Knopf Doubleday Publishing Group. She succeeds the late Gary Urda, who died suddenly on June 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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The former SVP and publishing director at Knopf will oversee the Open Road publishing team, effective immediately. She succeeds Mara Anastas, who will step into the new role of VP of special projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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The veteran books editor was let go by the 'Los Angeles Times' in January in one of the largest workforce reductions in the paper's history. Previously, he had served as books editor at 'New York' magazine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-17 04:00:00 UTC ]
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Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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