Joining a rising tide of magazines that are combining e-commerce with their articles and ads, Time Inc. women's title All You has begun connecting readers with retailers. Starting with the November issue of the magazine, a digital "watermark" guides readers via their smartphones to information on pricing and availability, and can then connect them with a local retailer.The service is being offered in a couple of articles and a shopping guide, but will expand to the entire print and tablet editions of the magazine with its December issue. The magazine is sold primarily in Walmart.All You announced the launch of the service on Tuesday. It has been offering a shopping capability in the tablet edition since May.Unlike some other magazines that have recently launched a shopping service on their tablet editions, including Hearst's Cosmopolitan and Conde Nast's Allure, All You is not yet embedding the capability in ads."We feel we're creating a more valuable product" by sticking to editorial, said All You Deputy Editor George Kimmerling. "We feel providing this will increase interest in the brand across platforms."The shopping capability is likely to expand to advertisers in future issues."This is a new partnership and we're exploring packaging options for our marketing partners in both print and tablet editions," a spokeswoman for All You said.All You is just one of many titles adding an e-commerce component, as magazine publishers look for new ways to counter a difficult... Continue reading at 'Crains New York'
[ Crains New York | 2013-10-16 00:00:00 UTC ]
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In the world of print magazines, fashion remains a stalwart.Top fashion titles such as Vogue, Glamour, Marie Claire, Harper's Bazaar, Elle, InStyle and People StyleWatch all finished 2013 with growth in print ad pages, according to the Publishers Information Bureau, which released its end of... Continue reading at Advertising Age
[ Advertising Age | 2014-01-10 00:00:00 UTC ]
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By Lynn Rosen It was a powerhouse session at our magazine keynote presentation this year at the Publishing Business Conference. We asked four top execs to speak to the topic of Facing the Future, and to share some... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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After what could be described broadly as a rocky start for e-commerce as an alternative revenue stream for publishers just a couple years ago, it has managed to evolve into a legitimate model for many. Some got the hang of it early, while others ricocheted between platforms and functionality.... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Seeking answers to life's most complex questions in the pages of Homer's Iliad seems like an ancient luxury, especially when they can be so easily obtained with a five–second web search. The Internet gods have both blessed and cursed us an insatiable palate for instant gratification––and browser... Continue reading at Fast Company
[ Fast Company | 2013-10-09 00:00:00 UTC ]
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The financial woes of the U.S. Postal Service could soon rub off on the magazine, newspaper and direct mail industries, depending on the outcome of a meeting of the USPS board of governors in Washington on Thursday. Though the announced topics include "financial matters" and "pricing,"... Continue reading at Crains New York
[ Crains New York | 2013-09-05 00:00:00 UTC ]
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Few publishers have made mobile commerce a priority, but those looking to expand their ancillary revenue streams will have to soon. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-27 00:00:00 UTC ]
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Hearst Magazines International announced today that Arnaud de Puyfontaine has been appointed as managing director, Western Europe, of Hearst Magazines International. Continue reading at Media Week
[ Media Week | 2013-08-23 00:00:00 UTC ]
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This could be the final blow to paper and ink news: Reporters graduating out of journalism school and headed to work at newspapers and magazines don't read print media, with over seven of 10 choosing digital news and social media websites instead ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-16 00:00:00 UTC ]
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Regionals were among the most-launched magazines in the first half of 2013, but there's still churn in the segment. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-15 00:00:00 UTC ]
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A day after news broke of actor James Gandolfini's death, entertainment magazines are lining up content to commemorate The Sopranos star’s life and work. An Entertainment Weekly spokesperson said that the magazine would include a tribute to Gandolfini in its “All Time Greatest” double issue, on... Continue reading at AdWeek
[ AdWeek | 2013-06-21 00:00:00 UTC ]
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Time Inc.’s All You has added shoppable capabilities to its tablet edition. Starting with the May issue, customers using an iPad or Kindle Fire can tap a “shop now” icon to see where the product is for sale with a direct link to purchase. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Dwell Media has brought on former Yahoo VP of Commerce Brandon Huff to head its growing digital operations, including e-commerce efforts the company has been pursuing Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff
[ Stuff | 2013-01-30 00:00:00 UTC ]
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Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-16 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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Nine months into the year, one media trend seems clear: titles may come and go, but magazines made from paper-and-ink are sticking around. Publishers launched 155 magazines in the first three quarters of 2012, among them Fairchild Publications' men's fashion quarterly M and northeast... Continue reading at Crains New York
[ Crains New York | 2012-10-01 00:00:00 UTC ]
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New York magazine is trying to remedy rising postal costs and slower postal deliveries by distributing many subscriber copies by hand—at least for Manhattan subscribers with doormen. After a test than began in May, sparked by concerns that post-office cutbacks would only continue to worsen, New... Continue reading at Crains New York
[ Crains New York | 2012-09-28 00:00:00 UTC ]
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