All You mag goes all-in for e-commerce

Joining a rising tide of magazines that are combining e-commerce with their articles and ads, Time Inc. women's title All You has begun connecting readers with retailers. Starting with the November issue of the magazine, a digital "watermark" guides readers via their smartphones to information on pricing and availability, and can then connect them with a local retailer.The service is being offered in a couple of articles and a shopping guide, but will expand to the entire print and tablet editions of the magazine with its December issue. The magazine is sold primarily in Walmart.All You announced the launch of the service on Tuesday. It has been offering a shopping capability in the tablet edition since May.Unlike some other magazines that have recently launched a shopping service on their tablet editions, including Hearst's Cosmopolitan and Conde Nast's Allure, All You is not yet embedding the capability in ads."We feel we're creating a more valuable product" by sticking to editorial, said All You Deputy Editor George Kimmerling. "We feel providing this will increase interest in the brand across platforms."The shopping capability is likely to expand to advertisers in future issues."This is a new partnership and we're exploring packaging options for our marketing partners in both print and tablet editions," a spokeswoman for All You said.All You is just one of many titles adding an e-commerce component, as magazine publishers look for new ways to counter a difficult... Continue reading at 'Crains New York'

[ Crains New York | 2013-10-16 00:00:00 UTC ]

Other news stories related to: "All You mag goes all-in for e-commerce"


All You mag goes all-in for e-commerce

Joining a rising tide of magazines that are combining e-commerce with their articles and ads, Time Inc. women's title All You has begun connecting readers with retailers. Starting with the November issue of the magazine, a digital "watermark" guides readers via their smartphones to information... Continue reading at Crains New York

[ Crains New York | 2013-10-16 00:00:00 UTC ]
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Five Questions for the New Domino Magazine

Domino magazine, the shelter title that Conde Nast shuttered in 2009 during the economic recession, returned this week with a new print magazine and website.The magazine and site may look like the cheerful Domino its fans will remember, but the ownership and revenue model are quite different... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD

[ AllThingsD | 2013-09-27 00:00:00 UTC ]
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Conde Nast Traveler Said to Cut Half of Editorial Staff

Conde Nast Traveler, the glossy travel magazine from Conde Nast, has eliminated about 14 editorial positions, more than half its staff, according to two people with direct knowledge of the matter.The job cuts include five editors, the entire photo desk and the the graphics department, according... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Kobo adds magazines, kids store to its online offerings

Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget

[ Engadget | 2013-08-28 00:00:00 UTC ]
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Conde Nast to launch Glamour and GQ video networks

Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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UK kids' mag slated for adult games content

A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff

[ Stuff | 2013-01-30 00:00:00 UTC ]
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MIT's 'Technology Review' Launches Digital First Initative

Jason Pontin has a daunting task at hand.  The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at AdWeek

[ AdWeek | 2012-06-05 00:00:00 UTC ]
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Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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MPA Maps Out Voluntary Metric Guidelines for Tablet Editions

MPA, along with a bevy of C-level consumer magazine executives, released a set of voluntary guidelines to help standardize advertising within tablet editions. Publisher reps from Bonnier, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith and Time Inc. are included... Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-03 00:00:00 UTC ]
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Conde Nast’s Domino Returns as a Special Issue

Condé Nast’s much-beloved Domino magazine, which closed in 2009, is making a return to market as a special edition, called Domino Quick Fixes, set to hit newsstands in April. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-08 00:00:00 UTC ]
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Time Inc. Magazines Make It to the Kindle Fire, After All

It took some haggling, but Time Warner's publishing unit joins Hearst, Conde Nast and other big publishers on Amazon's new tablet. Continue reading at AllThingsD

[ AllThingsD | 2011-11-16 00:00:00 UTC ]
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Conde Nast To Put All 18 Titles on NOOK Tablet

Conde Nast announced today that all 18 of its magazines will soon be available on the Barnes & Noble NOOK Tablet and NOOK Color. Seventeen of those magazines will be available on NOOK by the end of November while Vogue will join the platform in early 2012. Single copies and monthly... Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-14 00:00:00 UTC ]
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Adobe Brings Typekit's Fonts Into the Family

At its MAX 2011 conference today, Adobe announced it had acquired Typekit, which delivers a cloud-based library of Web fonts to more than 250,000 customers, ranging from individuals to publishers like the New York Times and Conde Nast. Typekit's fonts will be available initially through a... Continue reading at AllThingsD

[ AllThingsD | 2011-10-04 00:00:00 UTC ]
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Most – But Not All – Big Magazine Publishers Sign On For Amazon's Tablet

Conde Nast, Hearst and Meredith are in for Wednesday's launch. Time Inc. isn't, and may not get there for a while. Continue reading at AllThingsD

[ AllThingsD | 2011-09-27 00:00:00 UTC ]
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River Publishing appoints new commercial director

Jacquie Duckworth, former associate publisher of Conde Nast's Easy Living, has joined River Publishing as commercial director. Continue reading at Media Week

[ Media Week | 2011-09-19 00:00:00 UTC ]
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Bonnier Tops, Up 12 Percent In Ad Pages for First Half 2011

January to June 2011 saw mixed results for major publishers’ ad page results. Bonnier’s 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Fast Chat: Google Gets a Magazine

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Conde Nast Targets Non-Media Budgets with Ideactive Unit

Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
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