Fast Chat: Google Gets a Magazine

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of insights and conversations that inform our decisions and strategies. So we wanted a way to bring that to life. We created it for mobile first, as a simple and elegant experience on a mobile device. Then it moved from mobile to the Web. Think Quarterly exists online as an e-zine for everyone and as a printed publication for a super select group. But we hear it’s not just made of paper and ink but includes some special tactile features. Can you describe them? As a surprise and delight, we decided to create a limited edition print version that would just go to a small number of clients and partners as a way to capture their imagination. We really believed that if we are going to make something, we always want to make it in a special Google way. For example, the cover says, “Innovation is…” and is built to be magnetic and includes a whole magnetic poetry kit. Each person can customize their own belief in what innovation is and make the book their own. We also personalized it—every person’s copy has their name on it. There’s [also] a page that responds to the warmth of your body—kind of like a mood ring. How many lucky people get that special print edition? We don’t really break that out—it’s... Continue reading at 'AdWeek'

[ AdWeek | 2011-07-26 00:00:00 UTC ]

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The best early Amazon October Prime Day Deals for 2023

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Fast Chat: Google Gets a Magazine

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this