Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Other news stories related to: "Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?"

Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek

[ AdWeek | 2017-04-20 00:00:00 UTC ]
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PRH UK to pay work experience interns in diversity drive

Penguin Random House UK (PRH UK) will now pay its work experience participants the National Living Wage in a bid to make the publishing industry more accessible and diverse. Continue reading at The Bookseller

[ The Bookseller | 2017-04-18 00:00:00 UTC ]
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‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
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Joanna Cannon vows to keep working in NHS after £300,000 book deal

Novelist who began writing to relieve the stress of her psychiatry job says literary success will not stop her listening to ‘real voices’ in hospitalA bestselling debut novelist who wrote her book in a hospital car park as stress release from her job as a psychiatrist is to return to the NHS.... Continue reading at The Guardian

[ The Guardian | 2017-03-29 00:00:00 UTC ]
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Amy Krouse Rosenthal, children's author who wrote 'You May Want to Marry My Husband' essay, dies at 51

Amy Krouse Rosenthal, a popular author, filmmaker and speaker who brightened lives with her wide-eyed and generous spirit — and broke hearts when she wrote of being terminally ill and leaving behind her husband Jason — died Monday at age 51. Rosenthal had been diagnosed in 2015 with ovarian... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-13 00:00:00 UTC ]
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Partnership profile: Mantle's Smart Works for Trollope title

For the launch of Joanna Trollope’s 20th novel, Mantle pursued a series of partnerships to reach a new audience, as Pan Macmillan’s communications director Emma Bravo explains. Continue reading at The Bookseller

[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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Six Broader Questions in Light of P&G's Digital Advertising Ultimatum

When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age

[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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'Biggest Loser' trainer Bob Harper hit by heart attack while working out

“The Biggest Loser” trainer and fitness guru Bob Harper is recovering from a serious heart attack he suffered about two weeks ago. Harper was unconscious for two days after he was stricken while working out at a gym in New York City, he told TMZ. A doctor who was working out at the same time did... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-02-28 00:00:00 UTC ]
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NYPL’s 2017 Book Award Finalists Wrote About Gun Deaths, Pandemics, War Zones, Dark Money and Refugees

As the name of the award implies, the New York Public Library's Helen Bernstein Book Award for Excellence in Journalism is dedicated to honoring notable works of non-fiction written by journalists. The winner among the just-announced five finalists, to be revealed May 22, will join a group that... Continue reading at AdWeek

[ AdWeek | 2017-02-25 00:00:00 UTC ]
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As celebrity books boom, professional authors are driven out of full-time work

Novelist Donal Ryan is the latest name forced to seek an income outside books, while children’s writers complain that stars from other media monopolise advancesDespite scoring three bestsellers in five years and a clutch of awards, The Spinning Heart author Donal Ryan has been forced to return... Continue reading at The Guardian

[ The Guardian | 2017-02-07 00:00:00 UTC ]
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PubTech Connect: Meet Ian Schafer, Digital Advertising Wiz

Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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‘Opening Up Our Work’: University Presses and Translation Rights

Translation rights are increasingly important to academic publishers. Representatives from two of the world’s oldest university presses explain why. The post ‘Opening Up Our Work’: University Presses and Translation Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek

[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Why 2017 Will be the Tipping Point for Native Mobile Advertising

Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Facebook really, really wants to work with journalists

In recent months, a lot of ink was spilled to criticize Facebook’s role in the dissemination of news, especially related to the past U.S. presidential election. On Wednesday, the company announced a new suite of initiatives aimed at improving its collaboration with journalists and media... Continue reading at PC World

[ PC World | 2017-01-12 00:00:00 UTC ]
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Facebook Aims to Promote Better Journalism, Fight Hoaxes and Work With Local News Outlets

In a blog post on Wednesday, Facebook laid out a fairly elaborate plan to promote better media reporting and consumption. Called the Facebook Journalism Project, it includes a local news initiative, new storytelling formats and fighting hoaxes, among other items. With the current debate about... Continue reading at AdWeek

[ AdWeek | 2017-01-11 00:00:00 UTC ]
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Staff walk out of major French publishing house over working conditions

More than 100 staff of the La Martinière group walked out for an hour in protest over working conditions in the children and young adults book division, according to the French trade publication Livres Hebdo. Continue reading at The Bookseller

[ The Bookseller | 2017-01-06 00:00:00 UTC ]
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'Index' translates work of murdered Argentine writer

Freedom of expression magazine Index on Censorship has negotiated rights to translate a short story from Haroldo Conti, an Argentine writer who was "disappeared" by the state in the 1970s during the Argentine military dictatorship. Continue reading at The Bookseller

[ The Bookseller | 2016-12-23 00:00:00 UTC ]
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