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In a post headlined "Report: We Don't Make Any Money If You Don't Click The Fucking Link," The Onion this morning published what may be the definitive explanation of the economics of online publishing, particularly as it relates to social media. The unbylined post from "America's Finest News... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-02 00:00:00 UTC ]
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A sophisticated digital platform was missing from the world of cannabis publishing, so Derek Riedle and his wife decided to create one. Riedle is the CEO and founder of Civilized, a news and entertainment site that centers on cannabis culture. A "PR guy by training," Riedle worked in... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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#small group
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#video capabilities
Medium founder and CEO Ev Williams disclosed today in a blog post that his four-and-a-half-year-old company is eliminating 50 jobs and shutting down offices in New York and Washington, D.C. In a philosophical letter to the public, he recounted how his team's ultimate goals had gotten off course... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-05 00:00:00 UTC ]
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Media company Meredith is betting big on Facebook Live. It has produced 26 videos in the past eight months and aims to create between five and 10 a week. It puts a big focus on Martha Stewart content and uses those live videos to generate revenue through integrating products within them. It's... Continue reading at 'Digiday'
[ Digiday | 2016-07-26 00:00:00 UTC ]
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#betting big
#facebook live
#big focus
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The startup book publishing platform is shutting down after failing to attract consumers and generate revenue. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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#attract consumers
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Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
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#advertising policies
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Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at 'AdWeek'
[ AdWeek | 2011-11-15 00:00:00 UTC ]
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#speak directly
#great tool
#decision makers
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#online publishers