Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Other Publishing stories related to: 'Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?'

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek

[ AdWeek | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #full list #commercial breaks

My Dad Wrote a Porno podcast tie-in

Quercus has acquired a book from the people behind the iTunes podcast "My Dad Wrote a Porno". Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek

[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Walking Dead creator: ‘Optimism doesn’t always show in my work’

Robert Kirkman on the enduring attraction of zombies, why exorcism fascinates - and how he doesn’t let social media chatter drive him crazy There’s one thing that might surprise fans of Walking Dead creator Robert Kirkman, the comic book author and TV series writer and producer whose apocalyptic... Continue reading at The Guardian

[ The Guardian | 2016-06-05 00:00:00 UTC ]
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Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
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BEA 2016: Zygmunt Miloszewski: Domestic Abuse, He Wrote

Zygmunt Miloszewski, one of Poland’s bestselling novelists, has made the long trip to Chicago to celebrate "Rage" (AmazonCrossing, Aug.), the third in his thriller series featuring state prosecutor Teodor Szachi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #domestic abuse #bestselling novelists

BEA 2016: Affinity Konar: Working Through Pain

Affinity Konar’s new novel, "Mischling" (Sept.), her debut with Little, Brown, follows what was a years-long writing journey. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Can newspapers do anything to stop the advertising exodus?

Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at The Guardian

[ The Guardian | 2016-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media agencies #ad revenue #money made #gloomy predictions

44% off How Google Works Hardcover Book - Deal Alert

Written by Google Executive Chairman/ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg, "How Google Works" currently averages 4.5 out of 5 stars on Amazon from over 320 people (see reviews). List price is $30.00, but with the current 44% discount it can be purchased for $16.85... Continue reading at PC World

[ PC World | 2016-03-30 00:00:00 UTC ]
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Digital Advertising: A Shady, Shoddy, Fast-Growth Business

How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
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PLA 2016: How We Need Diverse Books is Working With Libraries

Librarians have been big supporters of the We Need Diverse Books movement, and that support is only growing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Which Famous Author Wrote This Children’s Book?

Believe it or not, James Joyce wrote literature for children—as did Virginia Woolf, Langston Hughes, and many other authors known mostly for their more adult-friendly classics. For this edition of our weekly quiz, we challenge you to identify the authors of 10 children’s book excerpts. They... Continue reading at Slate

[ Slate | 2016-03-09 00:00:00 UTC ]
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Asian USC student attacked with racial slurs and eggs; suspect later apologizes, police say

An Asian undergraduate student at USC said someone threw eggs at him and shouted racial slurs as he sat outside his campus residence early Sunday, Los Angeles police said. The incident occurred about 2 a.m. outside Cardinal Gardens, Los Angeles Police Det. R. Saafir said. A Facebook page that... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #racial slurs

Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
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Novelist Umberto Eco dies at 84; wrote 'Name of the Rose' and 'Foucault's Pendulum'

Umberto Eco, an Italian novelist and intellectual of worldwide renown who imbued his work with humor and scholarship and whose novel “The Name of the Rose” became a global phenomenon, has died, his American publisher Houghton Mifflin Harcourt confirmed late Friday afternoon. He was 84. Eco was... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-20 00:00:00 UTC ]
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Fairfax Media posts $27.4m profit despite lower print advertising revenue

Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net profit #editorial restructure #financial year #print advertising

Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work

Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. "Data is key to B2B marketers, and... Continue reading at AdWeek

[ AdWeek | 2016-02-18 00:00:00 UTC ]
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Three Ways Publishers and Libraries Can Work Better Together

There's a lot of room for improvement in the relationship between publishers and libraries. Here's where to start. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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Are Kids Of Working Moms Better Prepared For Their Future Careers?

Your mommy guilt might be misplaced: A new book shows that working mothers raise great kids.Juggling work and family obligations makes working mothers feel that they're always dropping the ball somewhere. When you're at work, you're missing time away from your kids. When you're at home, you're... Continue reading at Fast Company

[ Fast Company | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book shows #networking events