Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
News tagged with: #secret library #famous writers #novelists

Other news stories related to: "Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?"

Are small publishers doing all the hard work for the big ones?

These days, it is minimally staffed and funded firms who invest in new authors. The giants avoid such risk, only picking the writers once their names are madePaul McVeigh and Kirsty Logan are authors you may have heard of. Both of their debuts were published by Salt, an independent publisher.... Continue reading at The Guardian

[ The Guardian | 2016-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #virginia woolf #simon schuster #19th century #harvill secker #rental heart #book prize

The End of Digital Advertising as We Know It

The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #saturation point #digital advertising

What the Proliferation of Fake News on Google and Facebook Means for Advertisers

Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek

[ AdWeek | 2016-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #issues surrounding #lets readers

Facebook blocks fake news from its advertising network

Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #announcement monday #advertising network

Two key areas publishing can work on to promote ethnic diversity

Perminder Mann on the two key areas the industry should work on to promote ethnic diversity. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key areas #perminder mann

Jailed Palestinian Poet's Work Gets New Life

As Ashraf Fayadh is in prison for heresy in Saudi Arabia, western readers can now read his poems in a new translated edition of his 2008 poetry collection. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #western readers #saudi arabia

A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #commercial breaks #hearst magazines #digital properties

Magazine Publishers Are Changing The Way They Work. But Will It Be Enough?

One truism of the media industry in 2016 is that there's seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape. That's particularly true for magazine companies, which are starting to acknowledge the reality that their... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #individual brands #rolling stone #magazine companies

Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers large

At Frankfurt Book Fair: Back to Work

Frankfurt Book Fair is off to a seriously toned start this week, Wednesday's morning events looking light on audience as trade industry players focused on work and meetings on their stands. The post At Frankfurt Book Fair: Back to Work appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #work appeared

Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #remains unclear #person familiar

How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #unique views #months ago #publishing partners

Cressida Cowell wrote all 12 How To Train Your Dragon books in her garden shed

As a final How To Train Your Dragon reference book is released in paperback, author Cressida Cowell takes us on a tour of the shed where all of her characters are created. Continue reading at BBC World

[ BBC World | 2016-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #garden shed

Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’

Art book lovers head for the Tokyo Art Book Fair, which has a new award program from Germany's Steidl Verlag, plus a Brazilian partnership. The post Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #award program

PRH voted fifth best place to work in UK media

Penguin Random House has been voted one of the top five media companies to work for in the UK, according to anonymous employee rating site Glassdoor, ahead of the BBC and Sky, and the only book publisher to make the top 10. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #uk media

Children's publishers urged to translate more international works

BookTrust is launching a new children’s books in translation initiative called In Other Words, to encourage UK publishers to release more works from around the world. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers urged

BBC to adapt seven more Agatha Christie works

The BBC has signed a deal to adapt seven more of the late Agatha Christie's works. Continue reading at The Bookseller

[ The Bookseller | 2016-08-25 00:00:00 UTC ]
More news stories like this |

How I Quit My Job And Finally Wrote That Novel

The steps and missteps one person took to achieve a dream, and how you can make it work, too. The steps and missteps one person took to achieve a dream, and how you can make it work, too.It's often been said that everyone has one novel in them—and the thing that separates... Continue reading at Fast Company

[ Fast Company | 2016-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ve found #social life #finally wrote

Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major publishers #publishers struggle #post back #sponsored content

Sisters in Crime on Diversity: Multiculturalism, They Wrote

The writers' support organization Sisters in Crime releases a new report on diversity in mystery writing and today's book publishing industry. The post Sisters in Crime on Diversity: Multiculturalism, They Wrote appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mystery writing