Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work

Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results.  "Data is key to B2B marketers, and this allows us to provide them with data that no one else can," said Joe Coleman, CEO of New York-based Contently.  Docalytics, a startup based in St. Paul, Minn., essentially lets marketers see past downloaded content as it pertains to case studies, white papers, PDFs, ebooks and even sales decks. Through heat-mapping technology and other systems, users can learn things like how long readers spent on certain pages, how many pages they read and what graphics they engaged with. The idea is that Docalytics' program lets marketers improve such content for better future performance.  For Contently clients—which include Adecco, Discover, and Domo—Coleman said, "They'll be using it to optimize lead generation, to tweak and improve sales presentations, even to improve their internal communications." The content-marketing sector seems to be heating up, with other notable players such as Percolate and Newscred attracting huge investor dollars in the past year. Though, Contently may have just gained an edge in the B2B realm, letting its customers get a clearer view of performance across mobile and desktop.  "Attributing the impact of content marketing on sales is difficult because... Continue reading at 'AdWeek'

[ AdWeek | 2016-02-18 00:00:00 UTC ]
News tagged with: #white papers

Other news stories related to: "Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work"

Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work

Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results.  "Data is key to B2B marketers, and... Continue reading at AdWeek

[ AdWeek | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white papers

Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

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[ Digiday | 2022-11-22 05:01:00 UTC ]
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The Original Evangelist for B2B Content Analytics

Veteran consultant Howard Rauch produces a surprisingly contemporary book of best practices. The post The Original Evangelist for B2B Content Analytics appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-09 00:00:00 UTC ]
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Making Content Marketing Work For You

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[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

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The need to address transparency in content marketing today

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[ Engadget | 2024-08-23 16:29:42 UTC ]
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Belvoir's Tell Me I'm Here looks at the impact of mental illness on the whole family. It is a wrenching and beautiful work

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[ The Conversation | 2022-08-26 01:01:35 UTC ]
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At least no one’s buying all those stupid Trump aide tell-alls.

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Why this B2B agency group is adding account-based marketing expertise to its roster

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[ PC World | 2022-02-23 17:14:15 UTC ]
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ALA 2021: Barack Obama Tells Librarians Their Work Is 'More Important Than Ever'

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[ Publishers Weekly | 2021-06-29 00:00:00 UTC ]
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[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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Sponsored Content: how on-demand printing can help publishers break into new markets

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Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

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[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

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[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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[ The Bookseller | 2020-11-16 19:16:13 UTC ]
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