With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
Apple has a history of eye-popping price tags, but the company is reaching new heights with a product that isn't even a gadget. After Apple Music unveiled a list of the 100 best albums of all time earlier this year, the streaming service is releasing a companion coffee table book. You can grab... Continue reading at Engadget
[ Engadget | 2024-11-12 19:30:18 UTC ]
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The pop culture mega-event is extending its traditional four-day run to five in 2024 with "Retailer Day," a new day of professional programming to be held on Wednesday, October 16, exclusively for industry professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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Get insights on the state of publishing from agents, editors, and other industry professionals from the 2024 U.S. Book Show. Continue reading at Book Riot
[ Book Riot | 2024-05-23 18:14:04 UTC ]
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More than 150 writers and industry professionals are asking the firm, which is a leading sponsor of UK literary festivals, to drop their investmentsMore than 150 authors and books industry professionals including Naomi Klein, Robert Macfarlane, Emma Dabiri and Geoff Dyer have signed a statement... Continue reading at The Guardian
[ The Guardian | 2023-10-13 11:35:41 UTC ]
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Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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Insiders say outgoing prime minister unlikely to write about personal life but book deal possible this autumnBoris Johnson could be paid more than £1m for his memoir, according to publishing insiders. But anyone expecting a kiss-and-tell may be disappointed, as industry professionals have said... Continue reading at The Guardian
[ The Guardian | 2022-07-15 10:12:09 UTC ]
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I am struggling to condense everything that troubles me about recent events in our industry; things I have read from writers and columnists but, most of all, the silence from white writers and industry professionals that has ensued in the face of deeply troubling language and high-level... Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 00:14:54 UTC ]
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Bloomsbury has launched its marketing and publicity campaign for Zakiya Dalila Harris' publishing-set novel, The Other Black Girl, with a proof going exclusively to industry professionals. Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 04:30:21 UTC ]
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Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek
[ AdWeek | 2020-03-18 20:43:09 UTC ]
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Since being acquired by PMC Media in 2018, Rolling Stone has undergone a series of changes to transform its business. It invested in writing talent, and hired a new publisher to lead the business-side of the brand. The print magazine reduced frequency from biweekly to monthly, and increased the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 17:09:10 UTC ]
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[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
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The New Atlantic Independent Booksellers Association’s (NAIBA) conference was marked by high energy and intense collaboration between indie booksellers, authors, and industry professionals during the annual gathering, which was held in Baltimore from October 6-8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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With BookExpo's trade-show floor open on June 1 and 2, the May 31 'BEA Wednesday' programming is aimed at industry professionals in several key contexts. The post On BookExpo Wednesday: Pre-Show Programming Highlights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-18 00:00:00 UTC ]
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Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. "Data is key to B2B marketers, and... Continue reading at AdWeek
[ AdWeek | 2016-02-18 00:00:00 UTC ]
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In 1980, Romance Writers of America held its first annual conference. It was joined in 1983 by the Romantic Times Booklovers Convention. Known respectively as RWA and RT, these two events host thousands of authors, readers, agents, and publishers each year, providing attendees opportunities... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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