With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and increase their ROI across a range of conferences, award ceremonies, and virtual events. However, to successfully grow an event, Syed says that this formula can change depending on which department you're taking to. While the marketing team measures success through revenue, the audience development team sees success in attendee turnout and maintaining audience engagement. Syed sat down with Folio: to talk about identifying successful elements from past events and how to pinpoint areas of improvement, while looking to both optimize revenue streams and to foster connections with audiences. You can hear her speak more about this topic on Wednesday, October 10, during the “Critical Steps in Growing an Event” breakout session at The Folio: Show. Folio: Events are an increasingly attractive marketing channel for brands and advertisers. Why do you think they are a worthwhile investment for publishers? Tricia Syed: I view events as critical platforms for publishers and brands as they foster connections between buyers and sellers or solutions companies and their potential or existing customers. Today, in the world of lead gen marketing and digital campaigns the more behavioral data we can... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Sandi Toksvig and Helen Lederer lead the drive to tackle gender inequality in the artsFrom this month’s Women of the World gathering on London’s South Bank to many smaller bespoke festivals and competitions, the demand for public events and festivals centred on the female experience is growing... Continue reading at The Guardian
[ The Guardian | 2019-03-30 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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The book business is strong in North Carolina as booksellers in the Tar Heel State come out of the economic downturn that wreaked havoc across the nation starting in 2008. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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As libraries become public stages for social problems — homelessness, drug use, mental health — the people who work there are burning out. Continue reading at The New York Times
[ The New York Times | 2024-10-31 09:02:34 UTC ]
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The eve of the 76th Frankfurter Buchmesse has been filled with strong calls for peaceful discussion, tolerance, and the gap-crossing power of international literature. The post Frankfurter Buchmesse 2024: Opening Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-15 17:55:54 UTC ]
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"Civic engagement is an essential component of what libraries do; it's kind of why they exist." Continue reading at Book Riot
[ Book Riot | 2024-10-09 15:30:00 UTC ]
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Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget
[ Engadget | 2024-10-04 13:25:06 UTC ]
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Books about ballet dancers are, invariably, books about growing up. Whether it is a young child desperate to win a place at a ballet school, a ballerina escaping from a dangerous relationship, or a memoir about finding a sense of belonging in the dance world, ballet books return again and again... Continue reading at Electric Literature
[ Electric Literature | 2024-10-04 11:05:00 UTC ]
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Since 2022, Amazon has held a second Prime Day of sorts in October and that sale event is coming back this year, too. Prime Big Deal Days returns on October 8 and 9, but we’re already starting to see some decent deals pop up across Amazon’s site. As per usual, most of the deals we expected to... Continue reading at Engadget
[ Engadget | 2024-10-03 19:00:39 UTC ]
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When Alex Spiro, an attorney for Mayor Eric Adams, filed a motion on Monday to dismiss the federal bribery charge against him, it was not the first time that one of the mayor’s lawyers had made such an argument. A different set of attorneys, from the firm WilmerHale, made many of the same claims... Continue reading at Crains New York
[ Crains New York | 2024-09-30 19:39:38 UTC ]
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The PublisHer international network for women in the book business announces a first North American meeting for late this month. The post PublisHer Plans Its First North American Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-17 22:05:13 UTC ]
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The Indie Horror Showcase event is returning on October 24. This is a “celebration of upcoming nightmarish games” made by developers throughout the world and will be hosted by DreadXP, an indie publisher responsible for well-received games like The Mortuary Assistant and Sucker for Love. The... Continue reading at Engadget
[ Engadget | 2024-08-12 16:25:42 UTC ]
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Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher. The media company, which houses a portfolio of... Continue reading at AdWeek
[ AdWeek | 2024-08-06 21:07:20 UTC ]
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The 2016 title by Republican vice-presidential candidate J.D. Vance sold more than 197,000 copies last week according to Circana BookScan and an estimated 650,000 copies according to publisher HarperCollins. Sales for titles by Vice President Kamala Harris, now the presumptive Democratic... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-24 04:00:00 UTC ]
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The FanDuel sports book took bets on some mixed martial arts fights on April 1, 2022 Continue reading at ABC News
[ ABC News | 2024-07-10 19:26:18 UTC ]
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Data from Placer.ai shows that, while both bookstore chains have had some successes in increasing customer traffic, their gains in 2024 trail that of Barnes & Noble. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
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