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How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #individual parts #full potential #media companies #large portion #ad dollars


Facebook eats more of the web with 'Instant Articles' from Buzzfeed, NYT, and more

Facebook aims to speed up the delivery of news on the companys mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebooks iPhone app.People already share a lot of articles on Facebook, particularly on... Continue reading at 'PC World'

[ PC World | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook aims #national geographic #mobile apps #individual parts