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Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at 'AdWeek'
[ AdWeek | 2023-04-25 14:14:53 UTC ]
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#cross-platform measurement
#latest effort
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#streaming platforms
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Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-14 00:00:00 UTC ]
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#anna bager
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Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at 'The Guardian'
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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#things publishers
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#fighting back
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#playing field