Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
News tagged with: #secret library #famous writers #novelists

Other news stories related to: "Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?"

Navy SEAL wrote 'No Easy Day' after being pushed out of SEAL Team 6

A group of Special Ops veterans released its own ebook, 'No Easy Op,' suggesting 'No Easy Day' author Matt Bissonnette wrote his book in part due to ‘bad blood’ with his former unit. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-05 00:00:00 UTC ]
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Do Mass Market Originals Still Work?

Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #savvy marketing #publishing formats #shrinking sales

Hachette UK: DRM 'working very well'

Hachette UK has insisted its model of selling ebooks with Digital Rights Management included [... Continue reading at The Bookseller

[ The Bookseller | 2012-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ebooks #hachette uk

Online Publishers to Promote Each Other’s Work, Strengthen Digital News

Four local online newsrooms have united to broaden New Orleans&rsquo; news options. The mission of the newly formed New Orleans Digital News Alliance is to connect independent digital news organizations for the benefit of our readers and to stren ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

The Breast of Advertising

Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek

[ AdWeek | 2012-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$11 million #approximately $1

The State of App Advertising

In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising

Time Inc. Subscription, Advertising Revenues Down in Q1 2012

Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$6 million #subscription revenue #advertising revenues

Edward Humes' work is rubbish

The author of 'Garbology: Our Dirty Love Affair With Trash' discusses how he became fascinated with garbage.Edward Humes is a man of eclectic storytelling tastes. A former journalist awarded a Pulitzer Prize in 1989 for a series of stories he wrote for the Orange County Register on the military... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing process #american dream #southern california

Figment lets young writers share and critique work

Figment is a website that gives teenagers and young adults a forum for posting their work and giving advice to others. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advice #young adults

Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it&rsquo;s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future growth #magazine publishers #issue media #digital newsstand #conde nast

Big Newspaper Publishers Cut Work Force 7% in 2011

While 2011 saw fewer announcements of layoffs and buyouts in the newspaper industry than previous years, attrition continued quietly and relentlessly, with the nation&rsquo;s biggest newspaper publishers trimming their combined work forces by 7.2 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #combined work #previous years #newspaper industry

Kurt Vonnegut: unpublished work released through Kindle

A Vonnegut novella titled 'Basic Training,' about a young man visiting an eccentric relative, is available through Kindle only. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-27 00:00:00 UTC ]
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Works revamps book range

The Works is enhancing its retail experience around books, creating genre sections, themed window... Continue reading at The Bookseller

[ The Bookseller | 2012-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail experience

Google gives us some insight on the inner workings of Google Translate

Google may have started out as a search engine, but the scope of its services has grown considerably in the 20-plus years since its origin. Of the many products in its grand stable, Google Translate has become a workhorse platform, lending its multi-lingual chops to Chrome, Google +, Android,... Continue reading at Engadget

[ Engadget | 2012-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video interview #core mission #grown considerably #search engine

Can the BuzzFeed Formula Work For Real News?

BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone writer Michael Hastings, adding to an impressive roster of reporters that include... Continue reading at AdWeek

[ AdWeek | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poynter institute #april issue #steve jobs #japanese earthquake

French government to digitize out-of-print 20th century works, plans ebook initiative

It's a case of having one's cake and eating it, too. Or, in this instance, digitizing the works of others and reselling them online for a 40 percent cut. According to Le Temps, a controversial new law recently passed by the French government will see out-of-print books from the 20th century... Continue reading at Engadget

[ Engadget | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #image credit #ebook format #french government

Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #select clients

The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #custom content