In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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#print advertising
Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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#beautiful thing
#native advertising
Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget
[ Engadget | 2021-10-12 17:16:51 UTC ]
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#decade ago
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Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on,... Continue reading at Digiday
[ Digiday | 2016-12-14 00:00:00 UTC ]
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#live video
#relevant content
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#mobile apps
Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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#news outlets
#online publishers
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Author and critic Nicolette Jones says shes never seen a picture-book app doing something a book cant do betterLots of developers and publishers are exploring the potential of interactive picture book-apps for children, but can they ever hope to deliver a reading experience comparable to books?... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
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#online presence
#maggot moon
Much as predicted at the time of its acquisition by Amazon, Comixology is removing in-app purchasing from its iOS apps, eliminating the 30% sales commission to Apple. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-26 00:00:00 UTC ]
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#ios apps
As publishers puzzle over their tablet strategies, a larger question will complicate matters during the next few years. Since tablets and smartphones all have built-in browsers, why not skip native apps altogether and publish in HTML or its next incarnation: HTML5? Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
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#closed doors
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South Arts is launching an emergency relief fund for artists affected by Hurricanes Helene and Milton across six southern states, offering grants starting at $500 to artists across disciplines while coordinating with local partners for distribution and additional resources. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 04:00:00 UTC ]
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Netflix has released the first trailer for The Electric State, a post-apocalyptic road movie from Marvel (and Community) mainstays The Russo Brothers. The adaptation of Simon Stålenhag's 2018 graphic novel is set in a retro-futuristic version of the '90s after a robot uprising. It tells the... Continue reading at Engadget
[ Engadget | 2024-10-17 14:36:28 UTC ]
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Have you ever bought an app or game from a digital storefront, only for it to suddenly disappear and become inaccessible without warning? It’s both confusing and frustrating, which is why some governments are stepping in and hoping to make things clearer for consumers. Gavin Newsom,... Continue reading at PC World
[ PC World | 2024-10-11 19:19:30 UTC ]
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#ebooks
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Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple's... Continue reading at AdWeek
[ AdWeek | 2024-10-03 13:10:09 UTC ]
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#digital content
In the aftermath of the murder of George Floyd and the racial reckoning that followed, BIPOC literary agents expressed optimism and noted a "significant increase in interest—and deals—with Christian publishers.” But with the passage of time, agents are now moderating their outlook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-02 04:00:00 UTC ]
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The press had been slated for closure after officials voted to eliminate its annual funding, but WSU’s provost and interim dean of libraries opted to reverse course. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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In the 2023-2024 school year, state legislation was “particularly critical in accelerating book bans,” the report states, “making it easier to remove books from schools without due process, or in some cases, without any formal process whatsoever.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-23 04:00:00 UTC ]
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From revoking tenure to cutting an entire library staff, academic libraries are losing—so are students. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-09-13 12:00:00 UTC ]
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Esmeralda Santiago’s book When I Was Puerto Rican debuted 30 years ago. This memoir introduced us to Negi (Santiago), a pre-teen with a captivating voice who chronicles her life in rural Puerto Rico in the 1950s. In Santiago’s own words, the memoir captures a world that no longer exists in... Continue reading at Electric Literature
[ Electric Literature | 2024-08-28 11:00:00 UTC ]
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#memoir
#electric literature
#puerto rico
#longer exists
One of the most exciting things about using a PC is the abundance of free software that’s available to users — so much so, that it can be hard to find the real gems. In fact, most people stop at the free versions of well-known commercial software, but there is a whole universe of... Continue reading at PC World
[ PC World | 2024-08-27 10:30:00 UTC ]
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#ebooks
#ebook reader
#kindle
#tv channels
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