The State of App Advertising

In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
News tagged with: #print advertising

Other Publishing stories related to: 'The State of App Advertising'

The State of App Advertising

In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising

Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing

Google will stop trying to make its iOS apps look like Android apps

Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget

[ Engadget | 2021-10-12 17:16:51 UTC ]
More news stories like this | News stories tagged with: #apple devices #android apps #maintenance mode #decade ago #libraries

‘Apps are the new magazines’: Why Bloomberg’s doubling down on apps

Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on,... Continue reading at Digiday

[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #apps appeared #relevant content #live video

Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #publishing world #long time #media businesses

In the “Web vs. Apps” Debate for Online Publishers, Apps Are on a Run

It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native apps #online publishers #news outlets

Children's apps: 'Technology interferes with the story in most apps'

Author and critic Nicolette Jones says shes never seen a picture-book app doing something a book cant do betterLots of developers and publishers are exploring the potential of interactive picture book-apps for children, but can they ever hope to deliver a reading experience comparable to books?... Continue reading at The Guardian

[ The Guardian | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #maggot moon #online presence

Comixology Ends In-App Buying on iOS apps

Much as predicted at the time of its acquisition by Amazon, Comixology is removing in-app purchasing from its iOS apps, eliminating the 30% sales commission to Apple. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios apps

The HTML5 Question: To App or Not To App?

As publishers puzzle over their tablet strategies, a larger question will complicate matters during the next few years. Since tablets and smartphones all have built-in browsers, why not skip native apps altogether and publish in HTML or its next incarnation: HTML5? Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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TLA 2024 Preview: Leading the Way in the Lone Start State

Under the conference theme “Stories Inspire. Opportunities Await,” Texas Library Association leaders say the 2024 annual conference, set for April 13-16 in San Antonio, is expected to draw more than 5,000 attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio #library association

Legislative Attacks on State Library Associations are Dangerous—and Illegal

EveryLibrary's John Chrastka argues that the legislative attacks on the work of library associations, if allowed to stand, could undermine the foundation of all professional association activities and destabilize the collaborative networks vital to any profession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #legislative attacks

Telegraph takeover: UK planning new laws to prevent foreign states owning assets

New legislation could thwart planned £600m purchase of media group by UAE-backed consortiumThe UK government plans to introduce legislation that would prevent foreign governments owning UK newspapers and news magazines in a significant move that could scupper the planned £600m sale of the... Continue reading at The Guardian

[ The Guardian | 2024-03-13 15:52:35 UTC ]
More news stories like this | News stories tagged with: #media group #redbird imi #investment firm #privately owned

Libraries struggle to afford the demand for e-books, seek new state laws in fight with publishers

Libraries across the U.S. are struggling to cover the cost of e-books, which have grown in popularity Continue reading at ABC News

[ ABC News | 2024-03-12 14:54:40 UTC ]
More news stories like this | News stories tagged with: #libraries

Microsoft is killing Android apps on Windows 11

Microsoft is unexpectedly killing off its support for Android apps within Windows 11, although you’ll have a year to play games on your Windows tablet until support officially expires. But if you haven’t already installed support for Android apps, you’re out of luck. Microsoft isn’t... Continue reading at PC World

[ PC World | 2024-03-05 18:15:39 UTC ]
More news stories like this | News stories tagged with: #technical support #play games #act fast #app store #kindle