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Publishing news tagged with #savvy marketing

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Infographic: What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil

Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers will be tuning in. Digital research from publisher and social media agency Moviepilot predicts that showrunner Matthew Weiner's... Continue reading at 'AdWeek'

[ AdWeek | 2015-04-04 00:00:00 UTC ]
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Do Mass Market Originals Still Work?

Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shrinking sales #publishing formats #savvy marketing