Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
News tagged with: #secret library #famous writers #novelists

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Will UK Bookstores’ Plot to Poach Customers From Amazon Work?

UK bookstores are experimenting with exclusive chapters and other offers to lure customers into stores and away from online shopping at Amazon, but some doubt its efficacy. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online shopping #uk bookstores

Publishers Say Paywalls, Price Hikes are Working for Newspapers

Four top publishers Tuesday reaffirmed their commitment to print and discussed revenue ideas for bolstering their products. The discussion was part of an executive roundtable at the Key Executives Mega Conference in New Orleans. The publishers of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-20 00:00:00 UTC ]
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A new work by Haruki Murakami is arriving in April – but only in Japanese

Murakami's Japanese publisher Bungeishunju and his US representation, Knopf, have not indicated when the book will be translated into English. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami

With New Plan, APP Works to Win Back Customers

After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #toy companies #early february

Lobster at work on Rosie Project

Penguin is raising awareness of a forthcoming fiction launch today (14th February), encouraging... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raising awareness #rosie project

How Fiction Doesn’t Work

It is no surprise to see aphorism alive and thriving in our current celebrity climate. The forgotten, it may be assumed, never said anything interesting, whereas choice words of the famous live forever at cocktail parties and in book reviews. To carry a portfolio of pithy quotations is to... Continue reading at Slate

[ Slate | 2013-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book reviews #cocktail parties #choice words

Get the F*ck to Work: How Adam Mansbach Followed Up His Mega Successful Kids’ Book

After creating a pop culture phenomenon with a profane children’s book, Go The F*ck To Sleep, Adam Mansbach is back with Rage is Back. Here, he talks about using the momentum of success while writing a brand new chapter. How do you follow up a giant fucking phenomenon? If you’re Adam... Continue reading at Fast Company

[ Fast Company | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #werner herzog #audio version #*ck

Amazon 'to put advertising on Kindles'

Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle e-readers #reportedly readying

Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #lance armstrong

San Antonio launching 'bookless' BiblioTech library in fall, places its eggs in digital basket

Hardbound books, apparently, are soooo 20th century -- at least for the upcoming BiblioTech library in San Antonio, Texas' south side. When the shiny, new public library opens its doors to bookworms this fall, visitors will notice something important missing: actual books. Instead, the facility... Continue reading at Engadget

[ Engadget | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #qr codes #two-week period #actual books #san antonio

The Works sees 'highest ever' monthly sales figure

The Works achieved its “highest ever” monthly sales figure in December 2012 as it saw... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Is a new 'Harry Potter' short film in the works?

'Harry Potter' cast members are reportedly filming a short movie that will be screened at the franchise's theme parks. What will the new film show? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #theme parks #short film #harry potter

Data Points: Tablet Advertising

Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek

[ AdWeek | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carlos monteiro #pulling back #bonnier corp #time warner #year-ago period #data points

Hearst Advertising Worldwide hires Victoria Jacob-Luck

Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week

[ Media Week | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising director

Making the Penguin Random House Merger Work

The trick to making the Random House/Penguin Group merger work will be to create a publisher that can take advantage of the resources and economies of scale a company with revenue of $4 billion brings and combine that with an editorial approach that emphasizes close cooperation with authors,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial approach

Times Publishing Company Selects Brainworks Advertising

Sayville, Long Island, October, 2012 &ndash; Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper advertising #leading provider #long island

I Wrote a Chick-Lit Novel

A week ago, Salon.com published an interview with the novelist Jeffrey Eugenides titled, “Jeffrey Eugenides: I don’t know why Jodi Picoult is belly-aching.” Eugenides was asked a question about gender bias in the publishing world (a topic about which Picoult, along with other novelists like... Continue reading at Slate

[ Slate | 2012-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meg wolitzer #lionel shriver #jennifer weiner #publishing world #gender bias #week ago #jodi picoult #jeffrey eugenides

Albuquerque Publishing Company launches Atex Advertising

The Albuquerque Publishing Company &ndash; the advertising sales, production and distribution agent for New Mexico&rsquo;s largest and most read newspaper, the Albuquerque Journal &ndash; is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales

Chinese authorities ask booksellers to ban Japanese works

The government is also pressuring Chinese publishers to stop translating and publishing Japanese content as tension increases between the two countries. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese authorities