Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
News tagged with: #secret library #famous writers #novelists

Other Publishing stories related to: 'Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?'

Lindsay Lohan reportedly at work on a book about her life

Lindsay Lohan now has a literary agent, according to TMZ. And where a literary agent with celebrity clients goes, book deals tend to follow.Lindsay Lohan now has a literary agent, according to TMZ. And where a literary agent with celebrity clients goes, book deals tend to follow. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-16 00:00:00 UTC ]
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NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry &mdash; not the government &mdash; will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Indies First: Authors share their experiences working as booksellers

The Indies First movement garnered more than 1,000 authors working at bookstores across the US and in Canada for Small Business Saturday, including James Patterson and Garth Stein. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-04 00:00:00 UTC ]
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The Works' Bennett criticises 'old-fashioned attitudes'

The Works’ buying director Andrea Bennett has criticised some publishers’ attitudes... Continue reading at The Bookseller

[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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How the FTC Can Solve Native Advertising's Identity Crisis

Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Anjelica Huston details her childhood, working with father John Huston

Angelica Huston's memoir has received mainly positive reviews and is the first of a planned two-part work. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-21 00:00:00 UTC ]
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Agents of S.H.I.E.L.D.'</em>s Latest Comic Book Easter Eggs

This week's Agents of S.H.I.E.L.D. had a lot more Easter eggs in its basket than previous episodes. Here's a breakdown. Continue reading at Wired

[ Wired | 2013-11-14 00:00:00 UTC ]
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Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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IBM Takes Aim at Twitter, Claims to Have Patented Online Advertising

IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age

[ Advertising Age | 2013-11-05 00:00:00 UTC ]
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Rosen at work on Goldsmiths MA

Former children's laureate Michael Rosen is to play a leading role in developing an MA in... Continue reading at The Bookseller

[ The Bookseller | 2013-11-04 00:00:00 UTC ]
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How YouTube's New Arrangements With MCNs Work

In the last week or so, YouTube has been reaching out to the various networks that operate businesses on the platform, implementing new procedures for how these companies handle copyright violations and contracts. Several new details have now emerged on those discussions. Going forward,... Continue reading at AdWeek

[ AdWeek | 2013-10-31 00:00:00 UTC ]
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Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
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Amazon's Matchbook service now live, works with over 70,000 books for $3 or less

Amazon's Matchbook service, which offers ebook versions of hard copies of books like Amazon's Autorip offers digital versions of physical music, is now live. The service supports over 70,000 books at launch with digital equivalents costing $3 or less. The service recognizes purchases from as far... Continue reading at Engadget

[ Engadget | 2013-10-29 00:00:00 UTC ]
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E&P Publisher of the Year: Dennis Francis, Honolulu Star-Advertiser

As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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Agents of S.H.I.E.L.D.'</em>s Comic Book Easter Eggs: Pyrokinesis and Code Names

Last night's episode of Agents of S.H.I.E.L.D., "Girl in the Flower Dress," didn't feature many overt comic book callbacks, but it did live firmly in the kind of post-Avengers, post-comic book universe that all the Marvel characters seem to occupy, regardless of medium. And the residents of that... Continue reading at Wired

[ Wired | 2013-10-24 00:00:00 UTC ]
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The Roadblocks of Native Advertising

Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek

[ AdWeek | 2013-10-21 00:00:00 UTC ]
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Agents of S.H.I.E.L.D.'</em>s Comic Book Easter Eggs: Episode 4

Just like the Marvel movies, Agents of S.H.I.E.L.D. enjoys adding references to the more obscure details of the Marvel Universe as tiny presents for longtime readers of the comic books. And we enjoy breaking them down. Continue reading at Wired

[ Wired | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel movies #obscure details #marvel universe #tiny presents #longtime readers #comic books #enjoy breaking

Agents of S.H.I.E.L.D.'</em>s Comic Book Easter Eggs: Episode 3

[ Wired | 2013-10-10 00:00:00 UTC ]
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Frankfurt Book Fair 2013: Working the Digital Content Space

Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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