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Lonely Planet has launched a set of travel guides featuring “pull-out city maps, gatefold maps, and QR codes to unlock additional digital content from the Lonely Planet website.” Guides to Iceland, Ireland, Italy, Japan, Portugal, and Scotland roll out this spring. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
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NASA clearly needs more astronauts if programs like Artemis are to be successful, and it thinks it has a clever sales pitch: a tech-savvy comic. The space agency has released an augmented reality graphic novel, First Woman, that tells the tale of the fictional Callie Rodriguez as she becomes... Continue reading at 'Engadget'
[ Engadget | 2021-09-25 20:49:55 UTC ]
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#watch videos
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The familiar Amazonian preview called 'Look Inside' gets a storefront cousin in Jellybooks' new 'Discovery,' using QR codes to offer samples. The post UK: Jellybooks Pilots Bookshop ‘Peek Inside’ Capacity at Blackwell’s appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2021-03-11 16:45:04 UTC ]
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QR codes have been called many names. Ugly. Has-been. A failure. Marketing expert Scott Stratten even has a book out called "QR Codes Kill Kittens."But not so fast: In China, those checkerboard-like codes are enjoying a renaissance.That's thanks to WeChat, Tencent's hot mobile app, which has 272... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-01-13 00:00:00 UTC ]
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HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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Hardbound books, apparently, are soooo 20th century -- at least for the upcoming BiblioTech library in San Antonio, Texas' south side. When the shiny, new public library opens its doors to bookworms this fall, visitors will notice something important missing: actual books. Instead, the facility... Continue reading at 'Engadget'
[ Engadget | 2013-01-14 00:00:00 UTC ]
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Bookshops are being offered 40% commission on the sale of books simply by hanging a poster in... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader. While publishers have been putting QR codes on jacket covers for several years, they have... Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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If there is one topic that stands out at all nine regional bookselling conferences this year, it's getting back to basics, both the traditional ABCs of book retail and newer ones like creating an effective Web site and selling ebooks using QR codes. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
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