Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader. While publishers have been putting QR codes on jacket covers for several years, they have been slow to integrate them into the text, but that is starting to change. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
London's Spiracle co-publishes independent houses' audiobooks and sells them to bookstore consumers using in-store cards with QR codes. The post UK: Spiracle Opens ‘Audiobook in a Card’ for Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-05 18:30:21 UTC ]
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Lonely Planet has launched a set of travel guides featuring “pull-out city maps, gatefold maps, and QR codes to unlock additional digital content from the Lonely Planet website.” Guides to Iceland, Ireland, Italy, Japan, Portugal, and Scotland roll out this spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
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NASA clearly needs more astronauts if programs like Artemis are to be successful, and it thinks it has a clever sales pitch: a tech-savvy comic. The space agency has released an augmented reality graphic novel, First Woman, that tells the tale of the fictional Callie Rodriguez as she becomes... Continue reading at Engadget
[ Engadget | 2021-09-25 20:49:55 UTC ]
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The familiar Amazonian preview called 'Look Inside' gets a storefront cousin in Jellybooks' new 'Discovery,' using QR codes to offer samples. The post UK: Jellybooks Pilots Bookshop ‘Peek Inside’ Capacity at Blackwell’s appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-11 16:45:04 UTC ]
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Technology can be daunting for users of a certain age, but Intel and AARP are offering help with a simple-to-use tablet.The RealPad tablet is aimed at users who are 50 and older, the age range for AARP membership, and shy of technology. Simplicity is key: The tablet provides quick access to... Continue reading at PC World
[ PC World | 2014-09-04 00:00:00 UTC ]
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The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age
[ Advertising Age | 2013-11-08 00:00:00 UTC ]
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HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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Hardbound books, apparently, are soooo 20th century -- at least for the upcoming BiblioTech library in San Antonio, Texas' south side. When the shiny, new public library opens its doors to bookworms this fall, visitors will notice something important missing: actual books. Instead, the facility... Continue reading at Engadget
[ Engadget | 2013-01-14 00:00:00 UTC ]
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Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
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Bookshops are being offered 40% commission on the sale of books simply by hanging a poster in... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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Google said the program, which allowed independent bookstores to sell ebooks through their Web sites, was not a success. Bookstores said it was a valuable platform that allowed them to give customers something they wanted. Continue reading at The New York Times
[ The New York Times | 2012-04-06 00:00:00 UTC ]
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If there was any question that copyright law in the digital age is reaching a critical point, a coalition of Web sites on January 18 offered a stark reminder. In the largest online protest in Internet history, some 7,000 popular sites went dark or otherwise altered their sites, successfully... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-27 00:00:00 UTC ]
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Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD
[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader. While publishers have been putting QR codes on jacket covers for several years, they have... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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If there is one topic that stands out at all nine regional bookselling conferences this year, it's getting back to basics, both the traditional ABCs of book retail and newer ones like creating an effective Web site and selling ebooks using QR codes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
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Booksellers attending the Canadian Booksellers Association's National Conference in Toronto, May 1315, were introduced to innovations from two Canadian companies designed to help bricks-and-mortar stores sell ebooks. Transcontinental Printing demonstrated its ebook distribution system, which... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-23 00:00:00 UTC ]
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Tech publisher TechTarget has agreed to buy the Web sites and event products related to Reed Business Information's Computer Weekly, while the 45-year-old magazine will close. ComputerWeekly.com serves IT managers in Europe and the U.K. and draws an average of 425,000 visits and 1 million page... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Googles algorithmic changes (which the search giant claims will effect 11.8 percent of queries) take aim at what it says are low-quality sitessites which are low-value add for users, copy content from other web sites or sites that are just not very useful. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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