#select clients

Publishing news tagged with #select clients

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Kargo, Moat Serve Mobile Video Metrics

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at 'AdWeek'

[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads #johnson johnson #industry moves #select clients

Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at 'Folio Magazine'