Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading >> [ Source: AdWeek | 2015-11-13 00:00:00 UTC ]
Martha Stewart Living Omnimedia's choice of former metals-industry executive Daniel Dienst to lead the company meant going outside the media business for a manager with operational experience -- one who can hopefully reshape the unprofitable company.Mr. Dienst, the former CEO of scrap-metal... Continue reading >> [ Source: Advertising Age | 2013-10-29 00:00:00 UTC ]
The Works is enhancing its retail experience around books, creating genre sections, themed window... Continue reading >> [ Source: The Bookseller | 2012-03-19 00:00:00 UTC ]