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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Martha Stewart Living Omnimedia's choice of former metals-industry executive Daniel Dienst to lead the company meant going outside the media business for a manager with operational experience -- one who can hopefully reshape the unprofitable company.Mr. Dienst, the former CEO of scrap-metal... Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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#martha stewart
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The Works is enhancing its retail experience around books, creating genre sections, themed window... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-03-19 00:00:00 UTC ]
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#retail experience