Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping.  The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-13 00:00:00 UTC ]
News tagged with: #retail experience #early december #mary poppins #wonderful world

Other Publishing stories related to: 'Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores'


‘We would discuss how dislikable I was’ – what’s it like to see your life story on TV?

Telling your story in a book is hard enough. But what if it ends up on screen? Adam Kay, writer of This Is Going to Hurt, and Dolly Alderton, who penned Everything I Know About Love, relive the shocksMore cultural highlights of 2022Most people find seeing themselves on screen distinctly... Continue reading at The Guardian

[ The Guardian | 2021-12-29 14:00:23 UTC ]
More news stories like this | News stories tagged with: #memoir #ben whishaw #junior doctor #life stories #dolly alderton #adam kay #life story


JG Farrell's The Singapore Grip: new TV adaptation brings to life the final book by one of the UK's finest novelists

The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation

[ The Conversation | 2020-09-03 13:13:15 UTC ]
More news stories like this | News stories tagged with: #final book #british empire


How a Harry Potter Illustrator Brings the Magical to Life

The artist Jim Kay, whose latest book is “Harry Potter and the Goblet of Fire,” surrounds himself with nature when he draws unnatural creatures like dragons, goblins and trolls. Continue reading at The New York Times

[ The New York Times | 2019-11-06 10:00:42 UTC ]
More news stories like this | News stories tagged with: #harry potter #latest book


Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #digital media #large chunk


Bringing the magic of Harry Potter to life

Acting children's editor and Harry Potter fan Caroline Carpenter gives her verdict on the British Library's new Harry Potter exhibition. Continue reading at The Bookseller

[ The Bookseller | 2017-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british library #acting children #harry potter


Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
More news stories like this |


What book stores and the literary life contribute to ... life

A stack of new books illuminates the wonder of printed books — writing them, buying them, reading them. Continue reading at The Washington Post

[ The Washington Post | 2022-05-04 13:00:42 UTC ]
More news stories like this | News stories tagged with: #book stores


Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party measurement #business insider


Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek

[ AdWeek | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded videos #print magazine


‘Heartstopper’ Is a TV Love Story With the Soul of a Comic

This faithful Netflix adaptation of a popular webcomic and graphic novel tells a heartwarming boy-meets-boy tale through live action and animation. Continue reading at The New York Times

[ The New York Times | 2022-05-09 20:44:12 UTC ]
More news stories like this | News stories tagged with: #graphic novel #live action #popular webcomic


Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with: #paperback #katie fforde #paperback publication


Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with: #nielsen #intended audience


Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury #chronicle books #candlewick press #bloomsbury publishing #abrams books #workman publishing


How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
More news stories like this | News stories tagged with: #digital content #streaming service


7 Magical Realism Short Stories Haunted By Emotional Ghosts

I think a lot of us believe in ghosts. In fact, many of us are likely haunted by them. I’m talking about emotional ghosts, of course.   My debut short story collection, Those Fantastic Lives: And Other Strange Stories, has a particular fascination with ghosts. In my stories, there are certainly... Continue reading at Electric Literature

[ Electric Literature | 2021-10-14 11:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories #electric literature


BBC and 9 Story Media Group bring A Kind of Spark to UK screens

Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller

[ The Bookseller | 2021-10-10 20:11:31 UTC ]
More news stories like this | News stories tagged with: #elle mcnicoll #bbc children


Bringing STEM/STEAM to Life

We asked a number of authors and illustrators known for their STEM and STEAM biographies to tell us more about how they work on these books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:


ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent stores #local communities


Rep. John Lewis’s Life Story Continues in ‘Run: Book One’

'Run: Book One', a posthumous work by the late civil rights icon Rep. John Lewis, is the continuation of his National Book Award-winning graphic memoir The March trilogy. The book will be published by Abrams ComicArts in August 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic memoir #abrams comicarts #march trilogy #john lewis