Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
Unit sales of print books fell 4.1% in the week ended Dec. 10, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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What are the best places to begin exploring the wonderful world of science fiction? Some of the classic novels of the genre, from Frank Herbert’s Dune to Asimov’s Foundation series (which eventually stretched to seven volumes), might appear daunting because of their sheer size and scope. Below,... Continue reading at Interesting Literature
[ Interesting Literature | 2021-10-20 14:00:25 UTC ]
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For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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In 1963 and 1964, as Louise Fitzhugh was inventing Harriet the Spy’s world, nannies and spies were very much in the public eye. Mary Poppins and The Sound of Music were in the movie theaters. John le Carré’s The Spy Who Came in from the Cold and Ian Fleming’s James Bond books were leading... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-04 09:55:48 UTC ]
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The portrayal of Santa’s Moor servant ‘Zwarte Piet’ is widely seen as offensive. Protesters applaud the decision to remove the character from children’s books Public libraries across the Netherlands are removing from the shelves children’s books depicting a black-faced Zwarte Piet, a side-kick... Continue reading at The Guardian
[ The Guardian | 2020-11-15 10:10:52 UTC ]
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HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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There are no shortage of celebrities who’ve been using social media to read to children and fundraise for some of the kids most affected by the impact of COVID-19. Another luminous star (and her daughter) are next in line: Mary Poppins herself, Dame Julie Andrews, plans to launch a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-02 21:15:26 UTC ]
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From behind-the-scenes stories of "Mary Poppins" and "The Sound of Music" to the pressures of balancing career and family, Julie Andrews talks candidly about the work involved in her amazing life and career. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-10-15 13:00:07 UTC ]
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Weidenfeld & Nicholson has scooped Dame Julie Andrews’ "funny, heartrending and inspiring" account of her film career, charting the star’s meteoric rise with "Mary Poppins" and "The Sound of Music". Continue reading at The Bookseller
[ The Bookseller | 2019-07-04 18:44:33 UTC ]
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Julie Andrews, the legendary singer, actress and star of "Mary Poppins," "My Fair Lady" and "The Sound of Music," is writing a memoir that will detail her experiences in Hollywood, People magazine reports. "Home Work: A Memoir of My Hollywood Years," co-written with Andrews' daughter, Emma Walton... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-02 00:00:00 UTC ]
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Declines in adult fiction and juvenile fiction and nonfiction offset a 7.6% increase in adult nonfiction sales, resulting in a 0.8% drop in unit sales of print books for the week ended Dec. 8, 2018, compared to the similar week last year at outlets the report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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The London Book & Screen Week line-up has been revealed and includes a screening of Jojo Moyes' "Me Before You", an evening to celebrate 200 years of Frankenstein and a sing-along screening of "Mary Poppins". Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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Scholastic will publish a “innovative and genre-busting” companion volume to M G Leonard’s acclaimed Beetle Boy as an “in-world, non-fiction introduction to the wonderful world of beetles”. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at AdWeek
[ AdWeek | 2016-01-05 00:00:00 UTC ]
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Publishing a children’s book in Russia is not a straightforward matter, as Anna Starobinets found when her detective stories set among woodland animals were deemed to be far too beastly for children I wrote my first children’s book, The Land of Good Girls, in 2009 for my then five-year-old... Continue reading at The Guardian
[ The Guardian | 2016-01-03 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Items that inspired 'Mary Poppins,' given by P.L. Travers herself, are on view at the Children's Center of the main branch of the New York Public Library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-09 00:00:00 UTC ]
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The new memoir by Julie Andrews will reportedly cover the time period in which she starred in such films as 'The Sound of Music,' 'Mary Poppins,' and 'Victor/Victoria.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-26 00:00:00 UTC ]
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The new memoir by Julie Andrews will reportedly cover the time period in which she starred in such films as 'The Sound of Music,' 'Mary Poppins,' and 'Victor/Victoria.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-25 00:00:00 UTC ]
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