Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
News tagged with:
#wonderful world
#mary poppins
#early december
#retail experience
Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wonderful world
#mary poppins
#early december
#retail experience
Telling your story in a book is hard enough. But what if it ends up on screen? Adam Kay, writer of This Is Going to Hurt, and Dolly Alderton, who penned Everything I Know About Love, relive the shocksMore cultural highlights of 2022Most people find seeing themselves on screen distinctly... Continue reading at The Guardian
[ The Guardian | 2021-12-29 14:00:23 UTC ]
More news stories like this | News stories tagged with:
#life story
#adam kay
#dolly alderton
#life stories
#junior doctor
#ben whishaw
#memoir
The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation
[ The Conversation | 2020-09-03 13:13:15 UTC ]
More news stories like this | News stories tagged with:
#british empire
#final book
The artist Jim Kay, whose latest book is “Harry Potter and the Goblet of Fire,” surrounds himself with nature when he draws unnatural creatures like dragons, goblins and trolls. Continue reading at The New York Times
[ The New York Times | 2019-11-06 10:00:42 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with:
#large chunk
#digital media
Acting children's editor and Harry Potter fan Caroline Carpenter gives her verdict on the British Library's new Harry Potter exhibition. Continue reading at The Bookseller
[ The Bookseller | 2017-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#acting children
#british library
Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
More news stories like this |
A stack of new books illuminates the wonder of printed books — writing them, buying them, reading them. Continue reading at The Washington Post
[ The Washington Post | 2022-05-04 13:00:42 UTC ]
More news stories like this | News stories tagged with:
#book stores
Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business insider
#third-party measurement
From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek
[ AdWeek | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print magazine
#branded videos
McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden Arches," WcDonald's has appeared in many memorable shows from anime and... Continue reading at AdWeek
[ AdWeek | 2024-02-21 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#manga fans
#manga
In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature
[ Electric Literature | 2023-12-19 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#love appeared
#tv shows
#book marketing
#electric literature
#bookstore
Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with:
#video content
#associate director
#digital media
An exhibition about the bohemian set’s “philosophy of fashion” goes deeper than just clothes. Continue reading at The New York Times
[ The New York Times | 2023-09-15 15:51:18 UTC ]
More news stories like this | News stories tagged with:
#life lessons
#bloomsbury group
#bloomsbury
The British author discusses having her bestselling book adapted for an Apple TV+ series starring Brie Larson: "It's different from my vision, but it doesn't mean that it's not as good at all." Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-31 10:00:32 UTC ]
More news stories like this | News stories tagged with:
#bestselling book
#british author
Sammy Harkham's epic graphic novel took 14 years to create and captures a Los Angeles — and a movie business — that no longer exists. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-08 13:00:48 UTC ]
More news stories like this | News stories tagged with:
#epic graphic
#sammy harkham
#longer exists
#graphic novel
For years, Gene Luen Yang was convinced a single character in his groundbreaking graphic novel would doom any attempt at an adaptation. What changed? Continue reading at The New York Times
[ The New York Times | 2023-05-24 09:00:29 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
If you want a little shot of sadness, here are some of the best sad short stories to get the emotions flowing in no time! Continue reading at Book Riot
[ Book Riot | 2023-03-08 11:36:00 UTC ]
More news stories like this | News stories tagged with:
#short stories
Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate
[ Slate | 2022-12-30 10:50:00 UTC ]
More news stories like this | News stories tagged with:
#make sense
#digital lives
#short stories
Seriously. They already have too many. They also have too many totes, “old book” candles, library card socks, custom bookmarks, LED book lights. Any number of these is basically too many, except the totes, which don’t count because usually they’re free. I know, this isn’t what you’ve been told.... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-21 17:03:41 UTC ]
More news stories like this | News stories tagged with:
#holiday season
#book lover