Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
Virago Modern Classics is to publish three stories written by Mary Poppins’ author P L... Continue reading at The Bookseller
[ The Bookseller | 2014-06-20 00:00:00 UTC ]
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Publishers put out some very curious books on strange topics, as exhibited by this year's shortlist for the Diagram Prize for Oddest Book Title of the Year. Continue reading at Publishing Perspectives
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In early December, FOLIO: presented its annual Eddie & Ozzie Awards ceremony, which celebrates the best in magazine editorial and design. Huffington. and Nautilus were both big winners, taking home four and three awards, respectively. In all, more than 150 awards were given to brands... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-19 00:00:00 UTC ]
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Martha Stewart Living Omnimedia's choice of former metals-industry executive Daniel Dienst to lead the company meant going outside the media business for a manager with operational experience -- one who can hopefully reshape the unprofitable company.Mr. Dienst, the former CEO of scrap-metal... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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'Saving Mr. Banks' stars Tom Hanks as Walt Disney and Emma Thompson as 'Poppins' author P.L. Travers in the story of how the children's book became a Disney film. Continue reading at The Christian Science Monitor
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The Works is enhancing its retail experience around books, creating genre sections, themed window... Continue reading at The Bookseller
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