Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
News tagged with:
#wonderful world
#mary poppins
#early december
#retail experience
Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age
[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#brick-and-mortar stores
#digital media
On Episode 10 of Ursa Short Fiction, Deesha Philyaw and Dawnie Walton welcome writer Michael A. Gonzales for part two of our deep dive into the life and work of Diane Oliver, who published six short stories before her death at age 22. (Part one of our series is here.) Diane Oliver was just a […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-17 08:51:56 UTC ]
More news stories like this | News stories tagged with:
#deesha philyaw
#dawnie walton
#deep dive
#short stories
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with:
#media companies
#nielsen
In 2014, book critic Dwight Garner published a lament in the New York Times for a seemingly forgotten literary masterpiece, the oral history All God’s Dangers. Published in 1974 by then-Harvard doctoral candidate Theodore Rosengarten, the autobiography was narrated by Nate Shaw, an illiterate... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-06 08:51:52 UTC ]
More news stories like this | News stories tagged with:
#oral history
#book critic
This faithful Netflix adaptation of a popular webcomic and graphic novel tells a heartwarming boy-meets-boy tale through live action and animation. Continue reading at The New York Times
[ The New York Times | 2022-05-09 20:44:12 UTC ]
More news stories like this | News stories tagged with:
#popular webcomic
#live action
#graphic novel
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with:
#paperback publication
#katie fforde
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with:
#intended audience
#nielsen
Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#workman publishing
#abrams books
#bloomsbury publishing
#candlewick press
#chronicle books
#bloomsbury
Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
More news stories like this | News stories tagged with:
#streaming service
#digital content
I think a lot of us believe in ghosts. In fact, many of us are likely haunted by them. I’m talking about emotional ghosts, of course. My debut short story collection, Those Fantastic Lives: And Other Strange Stories, has a particular fascination with ghosts. In my stories, there are certainly... Continue reading at Electric Literature
[ Electric Literature | 2021-10-14 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#electric literature
#short stories
Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller
[ The Bookseller | 2021-10-10 20:11:31 UTC ]
More news stories like this | News stories tagged with:
#bbc children
#elle mcnicoll
We asked a number of authors and illustrators known for their STEM and STEAM biographies to tell us more about how they work on these books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-23 04:00:00 UTC ]
More news stories like this |
Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#local communities
#independent stores
'Run: Book One', a posthumous work by the late civil rights icon Rep. John Lewis, is the continuation of his National Book Award-winning graphic memoir The March trilogy. The book will be published by Abrams ComicArts in August 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john lewis
#march trilogy
#abrams comicarts
#graphic memoir
“You Made Me Love You” collects short stories from throughout Wideman’s acclaimed career. Continue reading at The New York Times
[ The New York Times | 2021-03-26 20:23:09 UTC ]
More news stories like this | News stories tagged with:
#short stories
Bring great-great-great grandma back to life using deep learning. If you’ve ever seen a Harry Potter movie and were enchanted by those movie photos seen in the world’s newspapers and on mantles, you’re going to want to give a new tool called Deep Nostalgia from genealogy site MyHeritage a... Continue reading at Fast Company
[ Fast Company | 2021-03-05 06:24:58 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Paul McCartney has written the “extraordinary” story of his life for the first time through the prism of 154 song lyrics, to be published by Allen Lane. Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 12:41:28 UTC ]
More news stories like this | News stories tagged with:
#allen lane
#paul mccartney
#extraordinary story
A live action TV series based on Konnie Huq's Cookie stories is to be produced, following a deal secured by Zodiak Kids Studios. Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 04:24:20 UTC ]
More news stories like this | News stories tagged with:
#konnie huq
The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 17:33:21 UTC ]
More news stories like this | News stories tagged with:
#bring books
On this episode of Personal Space: The Memoir Show, Sari Botton interviews Pam Mandel, whose book, The Same River Twice: A Memoir of Dirtbag Backpackers, Bomb Shelters, and Bad Travel, is out from Skyhorse Publishing. The book charts Mandel’s travels abroad as a young woman trying to figure out... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-29 09:48:53 UTC ]
More news stories like this | News stories tagged with:
#memoir show
#personal space
#bomb shelters
#skyhorse publishing
#young woman
#memoir