The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
News tagged with: #custom content

Other Publishing stories related to: 'The Knot Expands Partnership with Teleflora Through Advertising, Custom Content'


Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with: #digital media #full interview #big thing #advertising side #ad blockers


At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #achieve scale #nbc universal #smart tvs #individual households #delivering ads #open standard #yearto develop #established earlier #project oar #ncc media


Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #achieve scale #nbc universal #smart tvs #individual households #delivering ads #open standard #yearto develop #established earlier #project oar #ncc media


Kalmbach Media Expands Modeling Portfolio with International Partnership

Hobby publisher Kalmbach Media and Spanish-based hobby modeling and media company AK-Interactive have entered into a partnership this week where Kalmbach will serve as the exclusive North American publishing partner for AK-Interactive's Damaged, Weathered & Worn Models magazine. The modeling... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual sales #model railroader #digital platforms #digital presence


Dropbox Expands Media, Entertainment Partnerships

The file hosting and cloud storage service announced expanded media and entertainment partnerships in a commitment to providing digital tools for better collaboration and security for digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silicon valley #social sites #largest advertisers


Why Publishers Are Winning With Custom Content Studios

A behind-the-scenes look at how three publishers are succeeding with new products and a new strategy. The post Why Publishers Are Winning With Custom Content Studios appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
More news stories like this |


‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content

Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday

[ Digiday | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pressing issues #brand safety #fell swoop


SAGE and Publons expand peer review partnership

Publisher SAGE has extended its partnership with online platform Publons, following a successful trial. Continue reading at The Bookseller

[ The Bookseller | 2017-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful trial #publisher sage


Facebook Expands Instant Articles to Help Users Discover More of the Publisher's Content

In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek

[ AdWeek | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great deal #recent months #online courses #business models


A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial breaks #hearst magazines #digital properties


Bauer Media Expands GumGum Partnership

The In Touch Weekly publisher is the latest to bring GumGum's image-overlaying ad tech to the U.S. market. The post Bauer Media Expands GumGum Partnership appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
More news stories like this |


Springer Nature to expand content sharing to all journals

Springer Nature is to expand its nature.com content sharing initiative to its entire journals portfolio. Continue reading at The Bookseller

[ The Bookseller | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #springer nature


The Best Branded Content Partnerships of 2015

To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple... Continue reading at Advertising Age

[ Advertising Age | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publisher #list -- #native content


Up For Debate: Can Content Really Save Advertising?

Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age

[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day job #traditional media


Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek

[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super bowl #makes sense #platform level #jet blue #taco bell


Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday

[ Digiday | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north carolina #legacy media


Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo galleries


Expanding Your Content’s Reach In a Post-Print Era

A Q&A with Doug Grinspan, associate publisher of WIRED. The post Expanding Your Content’s Reach In a Post-Print Era appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #post expanding