Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Hard work, not ‘talent’ makes good writing | Letters

Professor Selina Todd argues that you can be taught to write well, as demonstrated by American and Australian university students. Plus letters from Christopher Dodd and Anthony OrmsonIan Jack’s wariness towards writing manuals and classes is a peculiarly British response to teaching this craft... Continue reading at The Guardian

[ The Guardian | 2017-05-29 00:00:00 UTC ]
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Publishers Creating Facebook Instant Articles Can Now Simultaneously Work on Google AMP (Apple News Soon)

The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek

[ AdWeek | 2017-05-25 00:00:00 UTC ]
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BookExpo's Librarians' Lounge 2017: How Baker & Taylor Is Helping Public and School Libraries Work Better Together

Stop by the PW BookExpo Librarians’ Lounge (Booth 875) to speak with Baker & Taylor representatives, who will be om hand throughout BookExpo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-25 00:00:00 UTC ]
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'Major' new work from William Keegan to Biteback

Biteback Publishing is to release a "major" new work by veteran journalist William Keegan. Continue reading at The Bookseller

[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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Sally Rooney | 'You should make work that you don't necessarily expect people to like or love'

A precocious young Irish writer whose début was at the heart of a seven-way auction has produced a novel that belies its creator’s years, reckons Alice O’Keeffe. Continue reading at The Bookseller

[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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Facebook promised to tackle fake news. But the evidence shows it's not working

Following pressure from users, the social network introduced tools to stem the spread of false information. But the rollout has been rocky at bestWhen Facebook’s new fact-checking system labeled a Newport Buzz article as possible “fake news”, warning users against sharing it, something... Continue reading at The Guardian

[ The Guardian | 2017-05-16 00:00:00 UTC ]
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Get 'Microsoft Office 2016 at Work for Dummies' ($20 value) FREE for a limited time

As the world's leading productivity software, Microsoft Office plays an integral role in the daily lives of professionals. Understanding how to quickly and accurately use Office 2016 can improve your productivity, and provide you with all the tools and knowledge you need to be successful. This... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
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Updated BBC Privacy and Cookies Policy reveals targeted social advertising, and data sharing with TV Licensing

Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
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At the Huntington, see the inspirational note black sci-fi writer Octavia Butler wrote to herself

Before her first novel sold in 1975, before she won her MacArthur grant, sci-fi writer Octavia Butler fought years of rejection by writing inspirational notes to herself. Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-13 00:00:00 UTC ]
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De Waal and McMillan to feature in Dead Ink's 'working class anthology'

Kit de Waal and Andrew McMillan are among the names contributing to Dead Ink's crowdfunded anthology on the working class entitled Know Your Place. Continue reading at The Bookseller

[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Have you experienced a gender gap working in publishing?

Anecdotal evidence suggests men are more likely to hold senior positions in UK publishing, despite women making up the majority of the workforce. But what are your experiences?Are things getting worse for women in publishing? Insiders speakA 2016 survey in the US found that 78% of the workforce... Continue reading at The Guardian

[ The Guardian | 2017-05-11 00:00:00 UTC ]
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What Advertisers Want From Snapchat's First Earnings Report

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age

[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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Andy Weir's follow-up to 'The Martian', 'Artemis,' is coming in November, and a movie is already in the works

Fans of Andy Weir's bestselling science fiction novel "The Martian" have something to look forward to — his follow-up, "Artemis," will be released this November by Crown. The movie rights have already been snatched up, Deadline reports, by 20th Century Fox and New Regency. “Artemis” follows Jazz... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #deadline reports #andy weir #movie rights

Axel Springer pushes for transparency in its programmatic advertising

The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brand safety #programmatic advertising

10 things we learn about Ivanka Trump in her new book on working women

She's the daughter of a billionaire family who married into another billionaire family and she's made millions selling merchandise branded with her name. So what could Ivanka Trump teach America's millions of way-less-privileged working women? Trump's latest book, Women Who Work: Rewriting the... Continue reading at Stuff

[ Stuff | 2017-05-04 00:00:00 UTC ]
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Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video series #seventeen magazine #ad buyers #year ahead #digital roadmap #hearst announced

WORKING Challenges in Children’s Books in the Middle East

Teaser text IMAGE Editor’s note. — Porter Anderson By Dennis Abrams | @DennisAbrams2 Subhed XXXX The challenges facing children’s book publishing in the Middle East was the topic of a panel discussion held this week at the Sharjah Children’s Reading Festival. Among those addressing the topic was... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-28 00:00:00 UTC ]
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Campaign spotlight: taking things slogan

For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Quirks Work At Quirk Books

For the Philadelphia-based indie with more than a few surprise bestsellers in its tanks, Quirk's the name and quirk's the game. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Publishers welcome PRH pledge to pay work experience participants

Other publishers have welcomed Penguin Random House's new stance on paying work experience participants, after it pledged to pay the National Living Wage to 450 candidates every year. Continue reading at The Bookseller

[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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